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Dáil
‹ Ceisteanna—Questions. Oral Answers. - “Buy Irish” Campaign.

Buy Irish campaign progress and review

Summary

The Minister said it was too early to judge progress toward shifting 3 per cent of purchases to Irish goods; an assessment was planned after a year, with a review early the following year. The Opposition disputed his positive assessment, citing rising imports of consumer goods and seeking relevant statistics; the Minister criticised its approach and said a separate question was needed on historical import trends.

asked the Minister for Industry, Commerce and Energy if the present "Buy Irish" campaign is meeting the target set last year and if the campaign is under review to make it more effective.

Comment on this
Ray Burke Mr. R. Burke Fianna Fáil

The programme for the promotion of Irish goods and services has run only nine months of its three-year course. Indications are that, in general, it is having a beneficial impact. An initial assessment of the programme in relation to the target set should most appropriately be based on the effect of a one-year period. Consequently, it is intended that an assessment will be carried out early next year and the programme will be reviewed in the light of this. In addition the Irish Goods Council constantly review the effectiveness of the publicity and promotion measures they employ.

Comment on this

On the basis of progress so far, that is, if there has been progress, is the Minister satisfied that we are on target in respect of the objective of switching 3 per cent of consumer purchase to Irish goods?

Comment on this
Ray Burke Mr. R. Burke Fianna Fáil

These are early days yet to make an assessment as to whether we are on target. Personally, I am very satisfied with the reaction of the general public and of the business sector in their support so far for Irish goods and services.

Comment on this

Has the Minister made any assessment so far of the worsening terms-of-trade situation and is this situation taken into account in his review of the programme so far? The September figures show a very sharp increase in the purchase of foreign goods.

Comment on this
Ray Burke Mr. R. Burke Fianna Fáil

I am satisfied with the situation to the extent that results published by the Irish Goods Council show that for the first time in four years the growth rate of imports has decreased right across the board. I am pleased particularly with the effect in the entire food sector into which the main effort has been put and in respect of which tremendous co-operation has been received from the various supermarket chains and food manufacturers in Ireland. This has been one of the dramatic results of the campaign but the programme is a three-year one and it is too early yet to assume that we have reached our target. If the target could have been reached within nine or ten months the programme would have been geared to such a period but it is a three-year programme.

Comment on this

Is not the Minister talking the most arrant nonsense about progress because what has happened has been that the percentage share of imports for domestic consumption increased during the first nine months of Fianna Fáil Government by the full 3 per cent, the full extent by which they were supposed to decrease during a three-year period? In these circumstances how can the Minister talk about progress? Is he prepared to examine the statistics of the imports of consumer goods, not total imports, and relate these to total sales in order to establish for himself the veracity of what I have stated?

Comment on this
Ray Burke Mr. R. Burke Fianna Fáil

The Government in setting out this programme asked specially that it would be a community programme. It is regrettable that there is not some positive help from the other side of the House instead of the type of destructive criticism that we had from the Leader of the Opposition during the Adjournment Debate in the summer and an example of which we are having again today.

Comment on this

Is it destructive criticism to draw attention to the failure of a campaign to make progress when it is vital that that campaign be successful and when it is obvious that it needs to be modified?

Comment on this
Joseph Brennan An Ceann Comhairle Fianna Fáil

We are getting into the realm of argument.

Comment on this

The Minister has emphasised that the programme is for three years but has told us that there will be some assessment during the first year. What form will this review take? Will it be in the form, for instance, of a statement or of a publication?

Comment on this
Ray Burke Mr. R. Burke Fianna Fáil

If the Deputy would like to table a question in that regard in about six months time I should be happy to let him have the result of the review.

Comment on this

Can the Minister recall any period since the foundation of the State when the share of imports of consumer goods has risen as rapidly as has been the case during the past year?

Comment on this
Joseph Brennan An Ceann Comhairle Fianna Fáil

That is not relevant.

Comment on this
Ray Burke Mr. R. Burke Fianna Fáil

The Deputy would need to table a separate question in that regard.

10.

Comment on this