Health Education Bureau campaign
Mr. Horgan criticised the campaign’s promotional item and asked the Minister to review its effectiveness. Dr. Woods defended the preparation and said earlier reports were positive, with a final analysis still pending.
Has the Minister received in the post, as I did yesterday, a tawdry little bauble from the Health Education Bureau——
Comment on this
——the design of which is obscure, to say the least. If you put a thousand of them in Hector Grey's tomorrow morning you would not sell one of them. Will the Minister request the Health Education Bureau to reexamine the efficacy of this method, in particular the extraordinary degree of ignorance and bad taste that was caused by putting it out on Ash Wednesday.
Comment on this
The campaign by the Health Education Bureau on the ill effects of passive smoking is a matter that has been researched and marketed by the bureau. The Deputy may rest assured that they have put a good deal of thought into preparation of the campaign. Their previous campaigns have been successful and I have no doubt they will succeed in having an impact in the area of passive smoking.