(Limerick West): I welcome the positive approach of the Minister with regard to a marketing board. Has any other positive move been made in the Department with regard to the whole aspect of marketing of vegetables and, in particular, of presentation, even for the home market?

This message was spelt out quite recently by the supermarket people in the seminar held at the Green Isle Hotel. They said that visual presentation accounts for 80 per cent of the purchases by the housewife. We are very conscious of this fact and one of the terms of reference of the horticulture group would be to see how best to present our produce. Because a lot of these crops are seasonal, we must take the matter a stage further and look at controlled preservation of what we would normally call fresh produce.