Prescription-only drug advertising
The Minister said the Department and Drugs Advisory Board knew of no direct public promotion of prescription-only products, but discussed Benylin, Kalpol and Actifed advertising and restrictions on professional-only promotion. Bruton sought a code of practice, citing the dangers of self-medication.
asked the Minister for Health whether as alleged at the conference of the Irish Medical Students Association in Galway on 22 January 1984 pharmaceutical companies are promoting their products directly to the public by way of television and newspaper stories, even though such products would only be available by way of medical prescriptions.
Comment on this
Neither the Department of Health nor the National Drugs Advisory Board are aware of any pharmaceutical companies promoting directly to the public products which may be supplied only on prescription.
Comment on this
Two drugs were specifically mentioned, ponstan and dextropropoxphene. I do not know what they contain but they were cited as being in this category. Attention was drawn to the dangers of self-medication with regard to these drugs. Therefore, would the Minister consider instituting a code of practice to prevent that occurring again?
Comment on this
The television advertisements which I have been reviewing are Benylin preparations. Two other drugs, Kalpol and Actifed, were mentioned and regulations do not stipulate that these products may only be got on prescription. However, the conditions for the authorisations to market these products stipulate that they should be promoted to the professions only and, with the agreement of the National Drugs Advisory Board, the firms concerned have anticipated the removal of this restriction.
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