CBF’s Overseas Beef Marketing
Treacy asked about CBF’s role in overseas beef marketing and securing access to markets, especially in the Third World. Deasy said CBF had effectively identified and pursued markets and helped companies lacking marketing expertise.
The Minister has said that Bord Bainne co-ordinate the marketing of our dairy products and CBF deal with the marketing of our beef and livestock products. I should like to know what role CBF play with regard to the marketing of beef and livestock overseas? What role, if any, have they played in ensuring that positive submissions have been made by Irish exporters to get maximum advantage of all markets and particularly Third World markets?
Comment on this
I do not think that was specifically mentioned in the question but, for the general information of the Deputy, I would point out that CBF have been very successful in identifying and following up markets and helping Irish companies that have not got the appropriate marketing expertise. I do not want to be specific but I have seen their activities at first-hand and I know they are most effective.