Tourism promotion funding
Flynn questioned whether tourism promotion received enough funding, especially for overseas marketing, and asked about support for private operators. Moynihan said Bord Fáilte received £14.972 million in 1984, including an extra £300,000 for US promotion and a 7% increase on 1983; he maintained this was the maximum possible within budget constraints.
asked the Minister for Industry, Trade, Commerce and Tourism if he will provide extra financial assistance to help both in the promotion and marketing of Irish tourism during the 1984 season.
5.
Comment on this
asked the Minister for Industry, Trade, Commerce and Tourism the amount of money allocated to Bord Fáilte for promotional and marketing activities in 1984.
Comment on this
I propose to take Questions Nos. 4 and 5 together.
In 1984, £14,972,000 has been made available to Bord Fáilte for promotion and marketing. This includes an additional £300,000 provided for in this year's budget for promotion and marketing in the USA. Bord Fáilte recently announced a new travel grant scheme under which financial assistance is being made available to help Irish tourism operators to market and promote their products in overseas markets.
Comment on this
The Minister has neglected to tell us how much money was made available to private people marketing tourism abroad.
Comment on this
Does the Minister regard that as a satisfactory amount to help the promotion of tourism in America? It has been estimated by Bord Fáilte that proper promotion of tourism in America would increase the numbers coming here by 10 per cent. Does he think the amount being given is satisfactory in present circumstances?
Comment on this
A total of £14.972 million has been made available to Bord Fáilte. They have got discretion and it is up to them to make any changes they think necessary. The £300,000 provided is extra.
Comment on this
Bord Fáilte's discretion is only marginal. They have to cater for promotion and marketing worldwide, including America, Europe and other countries. They have to maintain a structure in those countries. To do this with inflation of 10 per cent they would have needed another £1.4 million. The fact that only £300,000 was provided indicates that the Minister does not appreciate the need to promote tourism. Has he put forward proposals to the Government to help to promote the only growth industry in Ireland? What is he doing about it?
Comment on this
The figure this year is a 7 per cent increase on 1983. This is a substantial increase in our present budgetary situation. Naturally, I agree with the Deputy that when the financial situation improves the promotion of tourism will be pressed forward.
Comment on this
Does the Minister agree there is a bigger return, pound for pound, to the Exchequer——
Comment on this
I am asking him, does he agree there is a bigger return to the Exchequer, pound for pound, from tourism than from any other industry? Why then will the Minister not give extra money for the promotion of this industry?