Promotion of Coarse Fishing
The Minister said Bord Fáilte was expanding overseas promotion of coarse fishing, with spending rising from £38,000 in 1984 to £87,000 in 1985, and noted that 60% of angling tourists from Britain and the Continent came for coarse fishing. Leonard argued the Lakelands remained underdeveloped and regional tourism boards lacked funds; the Minister pointed to promotional grants for accommodation providers and local groups, agreeing local promotion could be more effective.
asked the Minister for Industry, Trade, Commerce and Tourism if he will consult with Bord Fáilte Éireann regarding the more active promotion of coarse fishing as a tourist attraction.
Comment on this
I am satisfied that Bord Fáilte are giving priority to the active promotion of this country's coarse fishing attractions in their overseas marketing of tourism.
During 1985 Bord Fáilte organised or participated in a wide range of coarse angling promotions in Britain and the Continent and plans are well advanced for maintaining this programme in 1986.
Comment on this
Will the Minister agree that, while there is great potential for the development of coarse fishing, only a small amount of such work has been carried out? That sport does not depend on good weather as was evidenced this year. Will the Minister agree that coarse fishing has not been developed?
Comment on this
Angling makes a major contribution to the tourism industry. It penetrates into areas that have little other economic development such as the lakelands area of Counties Cavan, Monaghan and Leitrim, the Shannon area and down to the Blackwater. In 1984 Bord Fáilte expended £38,000 in promoting angling. The net result is that of the total number of angling tourists coming to Ireland from Britain and the Continent 60 per cent are concerned with the coarse fishing sector in which the Deputy is interested. In 1985, Bord Fáilte increased the expenditure on promotion in this field to £87 million — a 129 per cent increase.
Comment on this
That is an increase of 129 per cent. Bord Fáilte are determined to intensify the promotional marketing in this area. They realise the major contribution that angling has made to the total of the Irish tourism industry.
Comment on this
Could I remind the Minister that the three counties mentioned which have that potential are completely under-used and under-developed and they will become more so because the regional tourism boards are suffering under this Government's cutback policies at present? We were told recently by the development officer of the board in question that they had not the money.
Comment on this
The potential is there for development but the figures that the Minister has trotted out do not give the factual position.
Comment on this
I would assure the Deputy that Bord Fáilte have outlined a specific programme for 1985.
Comment on this
In addition, incentive grants for promotion are also available to those in the accommodation sector who cater for this valuable part of the tourist industry.
Comment on this
Would the Minister agree that, as is generally believed, promotion by local groups in Britain is far more effective than the total promotion by Bord Fáilte?