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Dáil
‹ Ceisteanna — Questions. Oral Answers. - Bord Fáilte Promotional Activities.

Bord Fáilte promotional activities

Summary

The Minister said Bord Fáilte was studying the effectiveness of its promotional work, with results expected in its 1985 annual report. He could not give the promotional share of the £27 million budget or the 1986 amount, but undertook to supply the figures.

asked the Minister for Tourism, Fisheries and Forestry the steps he has taken to have Bord Fáilte undertake exercises in monitoring the efficiency of their promotional effort in quantitative terms; and if he will give results of any studies he has undertaken in this matter to date.

Comment on this

As the Deputy will be aware, the Government in their White Paper on Tourism Policy published last September requested Bord Fáilte to undertake a study of their promotional activities in quantitative terms. This study which will include comparative analyses of the performances of tourism promotional boards in other European countries is expected to be completed within the next two months. It is intended that the results of the study will be included in the board's annual report for 1985.

Comment on this

Is the Minister in a position to say what percentage of the total expenditure of Bord Fáilte is utilised on promotional activities?

Comment on this

That is a separate question and I do not have the details.

Comment on this

I know the Minister, Deputy Donnellan, suggested that remark to the Minister. I do not think it is too much to ask the Minister what is the amount of money being expended by Bord Fáilte in 1986 on promotional activities.

Comment on this

The total budget is £27 million. That goes towards amenity development grants and promotion. I have not got the exact figures at this stage but I will be glad to supply them to the Deputy.

Comment on this