CBF role in livestock marketing
Noonan asked whether CBF should market livestock and meat directly. Deasy opposed competing with private exporters in established markets, but said he would consider CBF test sales in undeveloped markets if the board proposed them.
(Limerick West) asked the Minister for Agriculture if he will consider the feasibility of giving CBF a marketing role; and if he will make a statement on the matter.
Comment on this
Apart from any other consideration I do not think it would be appropriate for a State-sponsored body to become involved in commercial selling in competition with the private sector which is currently exporting some £950 million worth of livestock and meat annually to a wide range of markets within the Community and in third countries.
Comment on this
(Limerick West): Has the Minister had any discussions with the meat trade about this question?
Comment on this
As the Minister responsible for CBF I occasionally have discussions with their chairman and I am quite satisfied that they are doing an excellent job. We increased their subvention from national funds this year by almost 40 per cent, while other bodies were suffering cutbacks. The meat trade itself is doing an excellent job in selling abroad through promotion and marketing. I do not think there is any other single industry in this country where such progress has been made in recent years. On joining the Community 70 per cent of our beef was exported in the form of live cattle but now that figure is closer to 10 per cent. We are getting a vast amount of value added because of the way in which the processors are selling. I am very aware of the role played by CBF. They co-ordinate the markets and I do not believe their immediate vocation lies in directly selling.
Comment on this
(Limerick West): Has the Minister received representations from the board of CBF on this matter and would he outline what they are?
Comment on this
Approximately 18 months ago CBF put forward proposals that they should sell directly but I did not think it was opportune that they should do so, seeing that our individual traders were doing so well.
Comment on this
(Limerick West): Does the Minister not think at this stage that CBF could be given the right to carry out test sales in as yet undeveloped markets?
Comment on this
That is an interesting type of proposition and if it came to me I would give it serious consideration. It would have to relate to new markets because I certainly would not want to upset traders working in existing markets.