Coordination of Food Export Promotion
Noonan urged the Minister or Department to coordinate a fragmented promotion system. The Minister opposed taking over the whole operation, saying existing bodies and private enterprise performed well in some sectors.
(Limerick West): Has the Minister of State in mind making any changes in the present method of promoting sales of Irish food products on the export market and would he not consider at this stage taking responsibility for the promotion of Irish food exports into his own hands or into the hands of his Department? Would the Minister of State at least take on a co-ordinating role in this most important business?
Comment on this
I try to get involved as far as possible not only with the export of food but with supplying the home market scene. I would not be in favour of a section of the Department taking over the entire scene. As a matter of fact, I am inclined to think in terms of the entrepreneurial approach of various people who seem to be doing extraordinarily well in certain sectors.
Comment on this
(Limerick West): Is it not rather fragmented at present? What we want is co-ordination.