Promotion of Domestic Tourism
Mrs. Taylor-Quinn challenged Bord Fáilte’s emphasis on overseas advertising and asked for stronger promotion of Irish attractions to the home market. The Minister said domestic tourism was being promoted and pointed to public awareness of reduced transport fares.
The Minister stated that over 250,000 leaflets would be distributed abroad to advertise the incentives. Does he agree that Bord Fáilte are promoting over heavily abroad while practically ignoring the home market in which there is much greater scope for them to mount promotional efforts?
Comment on this
I accept that domestic tourism is very important but I do not accept it is not being promoted. I mentioned we had carried out research in regard to access fares and there was a far wider knowledge of the lowering of fares in Ireland than there was in foreign markets. As far as the Minister for Tourism is concerned, that was not a very pleasing thing to find out. Therefore, I will not complain about any agency, CIE, Aer Lingus, Bord Fáilte or any of the advertising agencies, if they try to make it known that there are reasonable access transport costs available and the pleasures we can offer to holidaymakers, not least in the Deputy's constituency.
Comment on this
The Minister said he was surprised there was such an awareness in Ireland of lower fares. Is that alone not justification for Bord Fáilte to promote the attractions of the industry at home?