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Dáil
‹ Ceisteanna—Questions. Oral Answers. - Tourism Proposals.

Dublin Millennium tourism promotion

Summary

McCartan questioned whether Bord Fáilte was sufficiently promoting Dublin’s Millennium; Wilson said it was being promoted through the tourism board’s marketing and sales efforts.

The Minister in his response has highlighted special interest holidays but I notice nothing specific to the Millennium celebrations of Dublin city this year. I have looked at the holiday brochure being circulated on the Continent and little if any mention is made of the Millennium. Is the Minister satisfied that enough has been done by Bord Fáilte to promote this very special and important event?

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I agree with the Deputy that it is a very special and very important event. I am quite satisfied that, apart altogether from the publicity which the Dublin Millennium has earned for itself, and very hard work has been done on that, Bord Fáilte are also — and I have experience of this — pushing the Dublin Millennium in all their workshops and wherever they are marketing. In the special campaigns, a major sales force are now touring Germany, France and Switzerland up to 6 May. They comprise 38 key Irish trade members, incoming tour operators, hoteliers and people who provide accommodation. The Dublin Millennium features very strongly in all of that.

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