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Dáil
‹ Ceisteanna — Questions. Oral Answers. - Tourism Task Force.

Visits generated by Write and Invite

Summary

Asked how many campaign respondents would visit from the UK, the Minister said there was no historical basis for estimating a conversion rate, though he expected a fair percentage to visit.

In relation to the "Write and Invite" campaign and the 70,000 responses the Minister says have been received to date, can he or Bord Fáilte give any indication as to how many of those are likely to be translated into visits to this country on the part of people from the United Kingdom? Is there any way of estimating the percentage of those 70,000 who will visit this country as tourists?

Comment on this

As this is a pioneering venture — there are no historical criteria from which to judge — it would be foolhardy of me to venture a reply or to give a percentage estimate. Suffice it to say that 70,000-plus to date have been sufficiently interested to reply and to return the relevant material to Bord Fáilte. We expect we will have a fair percentage of visitors arising therefrom.

Comment on this