US tourism marketing
Griffin asked whether Bord Fáilte was effectively attracting US visitors of Irish descent; the Minister said its advertising and reduced fares were helping. Griffin also raised the fishing dispute, but the Chair ruled it outside the question.
Is the Minister satisfied that Bord Fáilte are doing sufficient work in the United States to attract some of the 43 million people who are reputed to be of Irish extraction to Ireland? Second, as Minister responsible for tourism, is he aware of the damage being done to Irish tourism by the long protracted angling and fishing dispute?
Comment on this
Will the Minister indicate to the House the steps he is taking to bring this dispute to an end?
Comment on this
We cannot debate all such matters here today. Let us deal with the question before us.
Comment on this
I think the assessment is more than 33 million people, it is about 40 million plus in the United States.
Comment on this
I am fully convinced that Bord Fáilte are, with comparatively limited resources, conducting an effective marketing campaign in the United States. I have had reports from the United States that their television advertising in particular has been very effective. The competition in that area is very keen because a great deal of money is invested in advertising in the United States. I am convinced that Bord Fáilte's plans for the United States and the drop in fares from that country to Ireland have been highly conducive to increasing the number of American visitors to Ireland.