Written Answers. - Irish Beef Sales.
137 Dr. Upton asked the Minister for Agriculture, Food and Forestry the amount of money spent by Irish agencies on informing British consumers of the safety of Irish beef on the United Kingdom market in order to deal with concerns at the high incidence of BSE in the United Kingdom. [18832/95]
Comment on this
141 Dr. Upton asked the Minister for Agriculture, Food and Forestry the volume of Irish beef sold in British outlets which is branded as having been produced in Ireland; and the amount of Irish beef sold in British outlets which is not branded as having been produced in this country. [18837/95]
Comment on this
I propose to take Questions Nos. 137 and 141 together.
Expenditure by An Bord Bia on market development and the promotion of Irish meat on the British market amounted to approximately £1 million this year. This expenditure has been concentrated on market development, market research, buyer contact and quality appreciation.