16 Mr. Morley asked the Minister for Tourism and Trade if he will list the number of companies which were asked to contribute to Bord Fáilte's Tourism Brand Ireland; the number of these companies which accepted; the number which declined this invitation; the amount each company agreed to contribute to Tourism Brand Ireland; and if he will make a statement on the matter. [5990/97]

19 Mr. O'Dea asked the Minister for Tourism and Trade the way in which the niche markets of culture, heritage and activities will be given focus under the umbrella of the Ireland brand; and the other Departments, if any, which are involved in this initiative. [6035/97]

47 D'fhiafraigh Mr. Molloy den Aire Turasóireachta agus Trádála cén tionscnamh atá tógtha i leith cur chun cinn na straitéise margaíochta nua Tourism Brand Ireland. [6065/97]

57 Mr. N. Treacy asked the Minister for Tourism and Trade the level of finance which will need to be committed to Tourism Brand Ireland in each of the years from 1997 to 2001; and the amount of such finance which will come from EU funds, from State resources and from the industry. [6043/97]

I propose to take Questions Nos. 16, 19, 47 and 57 together.

As I indicated to the House on 30 January last, Bord Fáilte, working with its tourism industry partners throughout the island and overseas, have assumed responsibility for the management of Tourism Brand Ireland and for putting the necessary resources and effort behind its successful deployment. Matters relating to the operation and management of the brand fall within the day to day responsibility of Bord Fáilte, including, as I have already reiterated today, the monitoring of the project's costs and the sourcing of its funding.