532 Deputy John O’Donoghue asked the Minister for Enterprise, Trade and Innovation the way he envisages the Government’s new integrated plan for trade, tourism and investment will impact on County Kerry. [35978/10]

Trading and Investing in a Smart Economy, a Strategy and Action Plan for Irish Trade, Tourism and Investment to 2015, is an integrated strategy that is global in scope and covers both existing and new high growth potential markets. It has set a number of ambitious targets to be achieved by 2015 i.e. to create 150,000 new jobs (manufacturing, tourism and traded services) with a similar number of indirect jobs; increase the value of exports by indigenous companies by 33%, increase overseas visitors to 8 million and secure an additional 780 inward investment projects through IDA Ireland.

The overall objective of the strategy and action plan is to marshal and coordinate the resources of the State in a way that best supports Irish firms, of all sizes, in all parts of the country, including County Kerry, which are trying to trade and grow their business overseas.

Implementation of the strategy and action plan will result in the sustained, concentrated and coordinated efforts of all of the key Government Departments and agencies, including our embassies and consulates abroad, which will in turn increase the effectiveness and efficiency of our support for Irish companies in overseas markets.

The strategy presents an in-depth analysis of our recent performance across the three sectors and a suite of actions for building on existing strengths and driving trade relations in existing as well as new and emerging economies.

These actions are aimed at: strengthening Ireland's international image and brand; strengthening in-country presence and support; developing and internationalising our enterprise base; developing Ireland as a hub for global high-technology enterprises and clusters; aligning visa policy with priorities in the strategy; support for SMEs; continuing to develop international trade agreements; joint actions and partnerships with other countries; effective engagement with the business community.