Road Safety Authority advert
Deputy Mattie McGrath objected to a distressing RSA road safety advertisement and questioned who was responsible for it. The Taoiseach said advertising decisions were not his responsibility, had referred the correspondence to the RSA, and would not intervene further.
I wrote to the Taoiseach on 19 January about a very distressing television advertisement sponsored by the Road Safety Authority. I sympathise with the loved ones of anyone who has died or anyone who has been injured in a road accident, but several families are very annoyed about the advertisement. Thousands have signed petitions to try to have it removed. In fairness, the Taoiseach has provided me with a response today by way of a letter which states this is a matter for the Road Safety Authority. Who is in charge? I wrote to Ms Murdock in the Road Safety Authority twice, but she has not replied. I wrote to the Minister, Deputy Ross. He, too, has not replied. The Taoiseach is the man in charge. We need to do something about the advertisement which is not suitable for viewing on television. It is also carried on radio and Facebook and families cannot go to the cinema without seeing it. There are two sides to every story, but the advertisement is offensive in the extreme. The Road Safety Authority must have some respect for families and victims. Those who have lost loved ones are annoyed by the advertisement.
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I also wrote to Ms Moyagh Murdock in the Road Safety Authority to express my concern about the format of the advertisement that is being carried on the airwaves. The alarm bells were ringing even prior to it being shown on television. During the week prior to Christmas a news item on "Crimecall" portrayed what was coming down the road on the issue as being of a personalised nature. I am becoming concerned about the Road Safety Authority. I have great respect for Ms Murdoch, but I am concerned about the manner in which appointments are being made to the board of the authority. If the Minister, Deputy Ross, continues with the line up of appointments being made, he will turn the Road Safety Authority into a vigilante organisation. I am concerned that it is moving in that direction. Will the Taoiseach intercede and ask the authority to rejig the advertisement?
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Much as I would like to be involved, I am not really involved in deciding which advertisements should be shown on television and which should not.
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I have received Deputy Mattie McGrath's correspondence which I have passed on to the Road Safety Authority. I have asked that it reply to him directly.
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Is that all the Taoiseach can do?