683. Deputy Paul Donnelly asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media if Tourism Ireland will run an advertisement campaign early in 2025 at the subway stations throughout New York. [46400/24]

The Department's role in relation to tourism lies primarily in the area of developing national tourism policy and the tourism agencies (Tourism Ireland and Fáilte Ireland) deal with the implementation of this policy. Tourism Ireland is the agency responsible for promoting the island of Ireland overseas as a tourism destination.

The matter raised by the Deputy is an operational matter for Tourism Ireland. Accordingly, I have referred the Deputy's question to Tourism Ireland for direct reply. Please contact my private office if you have not received a reply within ten working days.