The image I am holding up is not a real image but an AI-generated image of the front of a house on daft.ie at the moment. Estate agents are more and more posting AI-generated false images on platforms like Daft. This is misleading. It is also predatory at a time when the housing situation is so bad. The response from the advertising regulator, however, has been effectively that it is fine provided there is a tiny label at the bottom. I am very concerned about this practice because it is something we have seen in other jurisdictions and is one of the growing challenges we have in terms of artificial intelligence. With the new AI office being set up in August, what will the Government do about the likes of this? We will see this with rental properties as well, where rental properties will be misrepresented on platforms as being essentially fake apartments or houses.

I thank the Deputy for raising an issue that has not come to my attention before and for bringing it to our attention. A broader point I will make, while not taking away from the seriousness of the issue, is that people generally view a house before buying or renting it, obviously. That is not the point the Deputy is making, though. It is misleading to people, it can waste their time and so on. I ask that I be allowed give some consideration to the matter with colleagues on foot of the Deputy raising it. I take the point that there are meant to be labels about material being AI generated and so on, but we should not all have to squint to find those things. It is also very bad practice. Just showing us what the actual house looks like is a much more decent way of engaging with people. I will engage with both the Minister of State with responsibility for AI and the Minister for housing on the issue.