246. Deputy Aengus Ó Snodaigh asked the Minister for Enterprise, Tourism and Employment whether he considered any measures to incentivise licensed premises and manufacturers pricing non-alcoholic drinks at a more competitive price; and if he will make a statement on the matter. [52632/26]

In general, businesses in Ireland are free to set their own prices, so long as they do so independently and in compliance with consumer protection law. There are no requirements in law limiting the prices a business can charge, or the amount by which it can increase, or indeed decrease, its prices, nor any obligation on businesses to determine their prices based on a specific markup of their costs.

While businesses in Ireland are free to set their own prices independently, they must comply with consumer protection law, which requires clear, upfront disclosure of total prices, including any taxes and charges, so that consumers can make informed decisions.

The Competition and Consumer Protection Commission (CCPC) is the independent statutory body responsible for enforcing consumer protection law. Its primary functions include monitoring compliance, conducting inspections and investigations, and exercising a range of enforcement powers up to and including prosecution. In addition, the CCPC publishes guidance to assist businesses in understanding their pricing and price display obligations.