119. Deputy Brian Brennan asked the Minister for Climate, Energy and the Environment the total amount his Department and Departmental agencies have spent in 2025 and to date in 2026 on social media and web advertising; the proportion this is of his Department's advertising budget; and if he will make a statement on the matter. [60933/26]

My Department uses social media and web advertising to communicate factual public interest information to relevant audiences at scale, and to do so in a targeted, timely and measurable way.

Social media and web advertising is procured in line with public procurement rules, primarily through a central media buying agency, with channel mix determined by target audience, best practice and value for money considerations and to meet statutory requirements, including Irish language advertising obligations under the Official Languages (Amendment) Act 2021.

Advertising expenditure in my Department is not centralised, but is rather based on evolving communications requirements across different programmes. The social media/digital spend is calculated on a campaign-by-campaign basis, depending on what the Department's procurement agency identifies as the most efficient and cost-effective way to reach a targeted demographic.

The table below sets out social media and web advertising expenditure in my Department since 2025.

The information sought in the Question in relation to each agency or public body under the aegis of my Department is an operational matter for each of the State Bodies concerned and, as such, it is not information held by my Department. It is suggested that the Deputy contact the Bodies directly in relation to this matter. A list of these Bodies and their dedicated Oireachtas email addresses is attached.