312. Deputy Brian Brennan asked the Minister for Transport the total amount his Department and Departmental agencies have spent in 2025 and to date in 2026 on social media and web advertising; the proportion this is of his Department's advertising budget; and if he will make a statement on the matter. [60931/26]

My Department uses advertising on social media and web-based platforms to engage with the public on a range of matters, including promoting and encouraging sustainable travel in line with our Climate Action Plan goals for carbon emissions reduction, electrical vehicle uptake, Greenways, road safety, career and education opportunities in the logistics and supply chain sectors, grant programmes, public consultations and digitisation of transport services.

All forms of advertising are monitored on performance, with post-campaign analyses undertaken per campaign to measure reach and efficiency, with these insights used to inform future campaign iterations.

Social media platforms my Department advertises on includes Instagram, Facebook, LinkedIn, TikTok, Reddit and YouTube. My Department also uses digital display web advertising. For the purposes of this response to the Deputy, web advertising totals comprise digital display and search engine advertising.

The total advertising spend on social media and web advertising digital media platforms by my Department for the year 2025 is €581,979.29 (incl-VAT) which represented 46% of the Department’s advertising budget for the year which was €1,274,382.84 (incl. VAT). This included campaigns promoting the Smarter Travel Mark, Sustainable Mobility Academy, Online Change of Vehicle Ownership, Slower Speeds, Safer Roads, EV uptake, and 3 phases of Your Journey Counts.

The total advertising spend on social media and web advertising digital media platforms by my Department for the 2026 (YTD) is €104,462.66 (incl-VAT) which currently represents 25% proportion of the Department’s advertising budget for this year, which is €414,700.88 (incl.VAT). This included campaigns promoting Greenways, and 1 phase of Your Journey Counts.

Associated costs for 2025 and 2026 (YTD) are listed in the tables below.

My officials in Departmental aegis bodies will collate the information requested and will forward it to the deputy directly once ready. If you do not receive a response within ten business days, please contact my private office.

Table 1: Social Media and Web Advertising spend 2025 & 2026 (YTD)