Written answer
Departmental Advertising
689. Deputy Brian Brennan asked the Tánaiste and Minister for Finance the total amount his Department and departmental agencies have spent in 2025 and to date in 2026 on social media and web advertising; the proportion this is of his Department's advertising budget; and if he will make a statement on the matter. [60930/26]
Comment on this
I wish to advise the Deputy that my Department has had no expenditure on social media or web advertising in 2025 or 2026 to date.
Please see responses below regarding the Bodies under the Aegis of my Department.
Office of the Comptroller and Auditor General (OCAG)
Central Bank (CBI)
Credit Review Service (CRS)
Financial Services and Pensions Ombudsman (FSPO)
National Treasure Management Agency (NTMA)
Note: The figures include costs reimbursed to the NTMA by HBFI, the SBCI and NAMA (up to its dissolution) where applicable. As part of a shared services agreement, HBFI and the SBCI reimburse the NTMA in respect of costs attributable to them.
Strategic Banking Corporation Ireland (SBCI)
Note: The above figures relate solely to the SBCI’s direct advertising spend.
Home Building Finance Ireland (HBFI)
Note: The above figures relate solely to the HBFI’s direct advertising spend.
None of the remaining Bodies under the Aegis of my Department incurred expenditure on social media or web advertising in 2025 or 2026 to date.