Engagement with the Chairman of Bord Bia
The committee examined the controversy over Larry Murrin’s role as Bord Bia chair while he also leads Dawn Farms, which had sourced a small amount of beef from Brazil for contingency planning. Murrin argued there was no conflict of interest, said the Brazilian sourcing was less than 1% and commercially necessary for supply-chain security, and stressed that Dawn Farms is a B2B cooked-meat business with strong quality controls and full compliance with EU and Irish rules. Deputies and senators pressed him on traceability, public health, Brazil’s standards, and the perception that his position undermines farmers’ confidence; many insisted the issue goes to the credibility of Bord Bia and Irish beef promotion. Murrin said the way forward is dialogue, and the chair repeatedly ruled several questions outside the committee’s remit.
No apologies have been received. Before we begin, I bring to everyone's attention the fact that witnesses giving evidence from within the parliamentary precincts are protected by absolute privilege in respect of the evidence they give to the committee. This means that a witness has a full defence in any defamation action for anything said at a committee meeting. However, witnesses are expected not to abuse the privilege and may be directed to cease giving evidence on an issue at the Chair's discretion. Witnesses should follow the direction of the Chair in this regard. They are reminded of the long-standing parliamentary practice to the effect that, as is reasonable, no adverse commentary should be made against an identifiable third person or entity.
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The agenda for today's meeting is an engagement with the chairman of Bord Bia. Cuirim fáilte roimh Mr. Larry Murrin. He is accompanied by three Bord Bia officials, who are also very welcome: Mr. Jim O'Toole, Mr. John Murray, director of sectors, and Ms Deirdre Ryan, director of Origin Green. Questions should be directed to Mr. Murrin, the chair of Bord Bia, and not to the others who are with him.
The topic of today's meeting is the potential loss of confidence in the Irish beef sector. We are grateful to Mr. Murrin, the chair of Bord Bia, for attending voluntarily in response to our invitation. I remind members that in accordance with the Supreme Court judgment we must remain within our remit and within the scope of the invitation. We do not have the authority to inquire into affairs of any other party, including Mr. Murrin and Dawn Meats. However, as there has been controversy surrounding Dawn Meats, Mr. Murrin may take the opportunity to present his side of the matter. Members are entitled to ask reasonable questions arising from the opening statement but this cannot become an investigation of Mr. Murrin or the business affairs of Dawn Meats. I will intervene if I feel that members' questions are outside the permitted parameters. I repeat that Mr. Murrin has attended voluntarily and is not obliged to answer questions, even if they have not been ruled out of order. The invitation was issued last week and the witness has forgone his ten-day notice, so the meeting is taking place sooner than would otherwise be the case.
Mr. Murrin's opening statement has been circulated. There is a great deal of interest and members want to ask questions. I will give him an opportunity to read his statement and we will follow on from there with questions and answers.
Comment on this
I thank the Cathaoirleach. Before proceeding with that, I would like to make a small correction to the record. The company that I represent is Dawn Farms, not Dawn Meats. Dawn Meats is what I would describe as a first-cousin company. It is a completely separate entity and is led by Niall Browne. I do not want to confuse the issue. I am the CEO of Dawn Farm Foods, which is located in Naas. I am sorry for making that small correction, but it is important because Dawn Meats was mentioned three or four times here and in a number of newspaper articles. Is that okay?
Comment on this
I thank the Chair and members of the committee for the invitation to address them today. I appreciate the opportunity to meet the committee and I welcome this respectful dialogue. I want to say clearly at the outset that I have enormous respect for Irish farmers. I am the son of a farmer from County Meath. Farming shaped my values, my work ethic and my understanding of markets. Today, many part-time farmers work across my business at every level of the organisation, and my company is fundamentally connected to Irish agriculture - economically, socially and personally. Since this matter was first raised, I have taken it very seriously. I understand the frustration being expressed by farmers and I fully respect their right to voice concern. However, I do not support the behaviour of Irish Farmers' Association, IFA. members occupying Bord Bia's reception in recent days. It is also important to clarify my role as chair of Bord Bia. It is a non-executive position.
As chair, I do not manage day-to-day operations, run quality assurance programmes or manage the organisation. That is the remit of Mr. Jim O'Toole, the CEO, who is the gentleman on my left. It is the role of the CEO and the executive leadership team. I applied for this role because I bring the perspective of international markets and global customers, experience that matters for an export-led organisation such as Bord Bia.
I co-founded Dawn Farm Foods in 1985 with the Queally family of Waterford, one of Ireland's finest farming families. Members will know the other enterprises that have been developed by the Queallys over the years. Today, Dawn Farms employs 1,400 people, 700 of whom are based at our headquarters in Naas, County Kildare. We are the largest cooked meat ingredients company in Europe, with manufacturing operations in Ireland, the UK and Germany, supplying customers in 55 countries worldwide. Since 2020 alone, our economic impact in Ireland is in excess of €1 billion and the majority of that represents Irish-sourced raw materials, wages and services.
It is important to clarify that Dawn Farms does not kill cattle or produce beef. In fact, we are a major customer of Irish beef producers. We specialise in customised cooked meat products for our clients. That is an easy sentence to say but perhaps it is difficult to understand. Think pizza, sandwiches, ready meals, recipe dishes, and think every major restaurant chain on the high street across Europe. I can guarantee everyone on this committee who has enjoyed any of those products in any of the places we serve that they have almost certainly consumed products supplied by Dawn Farms in Naas at some point in time.
I have stated publicly that over 80% of our business is conducted with just 12 global customers, relationships that span more than 30 years. The bedrock of these commercial relationships is commercial confidentiality. I acknowledge that Ireland's beef production is 700% self-sufficient, with over 90% exported, but this matter is not about self-sufficiency. I would like to clarify for everyone what is meant by security of supply and the role of being a partner within the supply chain to a major international customer. Dawn Farms serves as the preferred supplier of cooked meat ingredients for many major international food brands. This arrangement has presented an excellent opportunity for Ireland for more than three decades, enabling large quantities of Irish beef and other Irish food products to reach overseas markets.
However, as part of our agreement, many of our customers require the following. In the event of a food crisis - I can well imagine and know what that feels like - or a disease outbreak, which I am sure we can all imagine, or a supply disruption anywhere in Europe, Dawn Farms must be agile and able to activate a supply of beef or any other raw material from different sources. That activation must be proven, real and practised. If it is only on paper, it is not worth the paper it is written on. This also includes another concept that may be difficult to understand, namely, dual manufacturing capability. The reason is straightforward. We are a global food business whose products are consumed by between 40 million and 50 million consumers per week in the markets we serve. We must always ensure continuous food supply to our customers, no matter what the circumstance. Otherwise, we cannot enjoy the trust and confidence those customers place in us by vesting their business with us over long periods.
Transparent labelling has been raised. I want to talk about how it has been reported. Dawn Farms imported less than 1% of its beef from Brazil in 2025 to meet a requirement of contingency planning. Sourcing a small quantity outside Ireland does not diminish our commitment to Irish beef or Irish farmers. It is for us a necessity that underpins our business. Our labelling has always been transparent. The origins of this story trace back to a photograph shared on social media showing a clearly labelled supply chain. This has since been described as a "revelation", when in fact it reflects long-standing and transparent practice by Dawn Farms and the customer concerned. In 2025, Ireland exported approximately €19 billion worth of food and drink to 180 markets. Almost 50% of those exports, or €9 billion, depend on imported ingredients. This reflects the practical reality of our export-led food and drink sector in today's global marketplace.
There has been a misperception of conflict of interest and I would like to make some comments about that, as it at the genesis of this issue. The IFA alleged that I was fundamentally conflicted in undertaking my duties as chair of Bord Bia-----
Comment on this
I understand that. A farming organisation alleged that I was fundamentally conflicted in undertaking my duties as chair of Bord Bia because the company of which I am CEO, Dawn Farms, had sourced beef from Brazil to meet our contingency planning and supply chain commitments to customers. The charge is that it is incompatible for me to chair Bord Bia while being involved with Dawn Farms. To be clear, I have never been conflicted in undertaking my role as chair of Bord Bia, which is to lead the board and ensure its effectiveness. I have spent my entire working life advocating on behalf of Irish food, drink and agriculture in global markets in the best interests of Ireland. I have spent every week since assuming the chair of Bord Bia doing likewise. That will not change.
I want to address quality assurance. Bord Bia operates voluntary quality assurance schemes that benefit farmers and underpin Ireland's reputation. It is completely incorrect to suggest that Dawn Farms promotes products containing non-Irish beef under the Bord Bia quality mark. Those claims are false and have caused damage. There are customers of the Irish agrifood sector looking at these proceedings today.
I wish to refer to the importance of dialogue. On Thursday, 22 January, a Bord Bia board meeting was held, and all perspectives were heard. This meeting was called to have a discussion about an issue that had arisen on social media in the previous days. A majority of the board supported me to remain as chair, and this was subsequently affirmed by the Minister for Agriculture, Food and the Marine. It is important also to say that the support was not unanimous. I acknowledge that both the IFA and the Irish Creamery Milk Suppliers Association, ICMSA, did not agree. From the outset, I have sought dialogue and engagement, and that remains my position. At the board meeting, I offered to meet with the IFA national council and alternative pathways were proposed. These were rejected in favour of a single demanded outcome. It was presented as an ultimatum to me and the board, and I do not do ultimatums, unless they come from my wife.
I know that the committee will appreciate that. This has the potential to be deeply damaging to our industry and risks creating the impression that Irish farmers and exporters are not open for business. I believe respectful dialogue is the only way forward. This should not be about winners or losers. I remain fully committed to acting in the long-term interests of Irish farmers, Bord Bia and the Irish agrifood sector as a whole. I thank the Chair and committee members.
Comment on this
I thank Mr. Murrin. There has been quite a bit of anxiety among members and farmers about the issue. We want to try to get to the bottom of this as much as we can. I propose that there be eight minutes for members' questions and answers. We are due to have a sos at 1.45 p.m. that is, one hour and 15 minutes from the starting time of the committee. We will resume with eight minutes per member and the remaining time available for additional members who have come in.
Comment on this
Mr. Murrin is welcome. I would like to welcome the representatives farm organisations. He is quite correct. Dialogue is the only way we will resolve what has happened over the past number of weeks. He can see the frustration in farmers throughout Ireland about what has happened. I am a farmer and a proud member of Bord Bia. He will understand the loopholes we have to jump through every time there is an inspection to remain quality assured under Bord Bia. He knows about the stress involved in remaining a member of Bord Bia. Without farmers, Bord Bia would not exist. Does Mr. Murrin accept that?
Comment on this
I believe that the farming community is one of the foundation stones of Bord Bia. Bord Bia has a wide remit. I will speak about that later.
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Without farmers, it certainly would not exist. Is that correct?
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This is a wide-ranging point. Bord Bia and the Irish farming community work hand in hand. I will speak about that-----
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Bord Bia was formed to promote Irish goods in the European market and abroad. Is that correct?
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Bord Bia was formed in 1995. It took over the mandate previously held by another semi-State organisation, Córas Beostoic agus Feola. It has a very wide remit to promote all Irish agrifood production and manufacturers in Ireland.
Comment on this
A lot of the raw materials concerned are produced by farmers. They are fundamental to it.
Comment on this
Mr. Murrin referred to fallbacks, safeguards and ensuring supply, and to a figure of 1% in respect of Brazilian beef supplied to Dawn Farm Foods. How did that produce come in? Did it come in under a serial number?
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Could the Senator explain the question perhaps a little more-----
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When beef comes in from Brazil or-----
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Of course. I want to know how that meat comes into the country. Brazil and those countries does not meet the same traceability standards as we do. It does not have a tagging system. How does the meat come into this country? Does it come in under a serial number? When a consignment comes in, what number does it come in under? Is the origin of the meat labelled as Brazilian?
Comment on this
It comes in with a serial number on it.
Comment on this
Yes. All agricultural produce that comes into this country comes in under EU and Department of Agriculture, Food and the Marine licence conditions.
Comment on this
Has Mr. Murrin ever taken part in a Bord Bia trade mission, not as the chair?
Comment on this
On trade missions, Mr. Murrin met consumers or companies abroad who want to deal with companies in this country. Is that correct?
Comment on this
Of course, yes. To add to that, Dawn Farm Foods has participated in practically every major food show in Europe that Bord Bia has been part of since the day it was founded.
Comment on this
Roughly how many tonnes of beef came in in 2025?
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I am already on record as saying it formed less than 1%.
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I am asking about tonnes. I am not asking about the percentage because a percentage can mean anything. Tonne is how we know carcass kills out as. I ask for a rough tonnage.
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As I said in my opening statement, Dawn Farm Foods is a privately owned organisation and that is commercially sensitive information. Less than 1% of our supply last year came from Brazil.
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I am asking about tonnes. I ask for a rough figure. A percentage figure confuses farmers. We deal in-----
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It is commercially sensitive for everybody.
I will go back to Irish quality food and drinks. The diamond taste award, Bord Bia quality mark and Irish food awards are all symbols that appear on what is 100% Irish produced food, slaughtered in Ireland and with, for example, an IE 300 EU code. Is that correct?
Comment on this
When food is labelled as being cut in Ireland, that means it has been processed here too. Is that correct?
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Some packaging states "slaughtered in Ireland" and "cut in Ireland". It carries an IE 300 EU code.
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I know that. Did the Senator say "cooked" or "cut"?
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The labels that state "cut" not "cooked"?
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That does not apply to any products that Dawn Farm Foods produces.
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It would source it from these companies. Is that correct?
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I am sorry; I do not understand the relevance of the question.
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Dawn Farm foods buys a raw product from other companies in Ireland.
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There are two questions there. It is important to say that Dawn Farm Foods does not supply anything on a business to consumer basis in Ireland. We are a business to business company. We specialise in customised cooked meat ingredients. When I say "customised", it means that the product is unique to that customer. We have very few generic products and we do not sell anything through retail channels whatsoever.
Comment on this
Can Mr. Murrin provide company evidence to clarify that the amount of imports and exports-----
Comment on this
I welcome the witnesses and the representatives of the farming organisations have taken the time to come to this committee today. Like many of my colleagues, over the past number of days and weeks I have spoken to dozens of farmers in Carlow-Kilkenny, where I am from, and around the country regarding this specific issue.
To say that they are angry and hurt and frustrated would be an understatement. As we all know in this room, Irish farmers are world-class leaders in food produce, and the food standards are to the highest standards in the world. We all also know that Bord Bia is the quality assurance side of the arm. Mr. Murrin as CEO is entitled to run his private enterprise, Dawn Farm Foods, in whatever way he wants. That is absolutely at his discretion as CEO. It is very successful. He has 1,400 employees and 700 are based in east Kildare, and that is fine. Where it gets conflated or where it gets hazy is where, on one side, he has this private enterprise that is running the way he wants it to run and, on the other side, he is chair of an organisation, Bord Bia, which has responsibility for promoting and marketing Irish beef on the international stage. Can Mr. Murrin allay farmers' fears as to where that is not a conflict? To me, it has to be a conflict. Mr. Murrin might talk about that.
Comment on this
Some 50% of all of Ireland's exports are generated by products that contain and rely upon foreign or externally made ingredients.
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As the chair of Bord Bia, however, can Mr. Murrin see how this could be interpreted as being a conflict? If he is the chair of Bord Bia and then he has a private enterprise, which he is entitled to run whatever way he wants, can he not see how farmers could be really frustrated and upset and hurt over that? They are held to the highest standards in the world, producing top-quality foodstuffs, and then there is an inferior product coming in from a different country and the chair of Bord Bia is, in essence, on both sides?
Comment on this
I understand the Deputy's question. First of all, I am completely reconciled that there is no conflict incompatibility whatsoever.
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Mr. Murrin is reconciled. For himself, I get that, but could he see how-----
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I came here today under invitation to have the dialogue with the committee and its members and the observers in the Gallery, all of whom I have the greatest respect for.
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I can appreciate that, but I am bound by the clock and there are other speakers who wish to come in. I understand that Mr. Murrin said he is reconciled. Can he understand how farmers out there see a conflict here?
Comment on this
I am here to give background and dialogue to that. Can I explain? Nothing wrong has happened here - nothing underhanded, nothing illegal. There is nothing in any way dark about it. Our business model in Dawn Farm Foods is well known and recognised by every Government stakeholder that is out there and has been since the day the business started in business 40 years ago. We cannot create Fortress Ireland here. We rely on being able to satisfy the needs of our foreign global customers.
Comment on this
Can Mr. Murrin understand that this issue is undermining farmers' confidence?
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I understand how it has become an issue significantly driven by, I understand, social media, but I have to say, I am not an observer or follower of social media. I can understand, therefore, how it has been driven by that. I have huge empathy for the farming community across Ireland, and I have spent my entire life advocating for all the benefits that Irish food and agribusiness can bring.
Comment on this
Mr. Murrin said in his opening statement that Dawn Farms imported less than 1% of its beef from Brazil in 2025. Would he be able to provide a breakdown of what countries he imports beef from? I know it is less than 1% from Brazil. Where does the rest of it come from and what percentage?
Comment on this
A significant proportion of it comes from this very country. Some of it comes from the UK and the rest comes from Europe. However, a majority comes from Ireland.
Comment on this
Well over 50%. That is all I am prepared to say. I will just go back to the €1 billion of economic value back to the Irish economy since 2020 alone. That is how I describe our value back to the Irish economy in raw materials substantially, followed by wages and services.
Comment on this
Does Mr. Murrin source any poultry or pigmeat from Brazil?
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What percentage of poultry?
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To be clear, I have been asked this question through media channels. I chose not to answer because I thought today was the right place to answer that question, with respect. As I understand it, Ireland, in poultry terms, is about 70% self-sufficient. Of that 70%, the poultry industry here in Ireland exports about 25% of what it produces. These are based on Central Statistics Office figures.
Comment on this
What percentage does Mr. Murrin import?
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I am just conscious of time. I have only one minute left, so perhaps Mr. Murrin could answer.
Comment on this
Ireland then imports about 120,000 tonnes or more of poultry to satisfy local demand. I should explain that most of the poultry that Ireland exports, and this, again, is based on anecdotal evidence, is what I would call dark meat or drumsticks and that kind of product. We are a buyer of principally only white meat. Most of the 120,000-plus tonnes that come into Ireland-----
Comment on this
I have 20 seconds left. What percentage?
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Most of the product that comes into Ireland is white meat. We import or are accountable for between 7% and 10% of that.
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The rest is in free distribution to all sorts of channels around the country.
Comment on this
Excellent job talking down the clock.
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Mr. Murrin is welcome. On websites Mr. Murrin is involved in, say, with Dawn Farm Foods, he talks about the farm to fork strategy, which is very important. How can he be sure about farm to fork with products from Brazil?
Comment on this
We employ in excess of 20 food safety and quality assurance experts in Naas. We have stringent conditions that way exceed national norms in terms of traceability and the farm to fork aspect of it insofar as the raw material is concerned.
Comment on this
I understand that. He could have 40 or 100 experts in Naas. Would Mr. Murrin agree that cattle are not tagged in Brazil for ten months?
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Would he agree that there is a problem in hormones? Would he agree that there is a problem in medicines? Why pick Brazil as the country when there is such confusion and such worry among consumers, especially for Mr. Murrin's business and especially for consumers in Ireland when we see that hormonal beef has come in? Why pick that country rather than New Zealand or some other country as a backup? Why pick Brazil-----
Comment on this
-----when he sees the traceability problem?
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I want to be perfectly clear. I thank the Deputy for his question. I am not a champion for Brazil. I want to make that perfectly clear today. However, Brazil is the largest exporter of beef in the world today. Our global customers look at commodity markets globally. I have to be able to demonstrate, as part of Irish supply chain security arrangements, that this country can access those raw materials if it needs to. That is-----
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Mr. Murrin is telling me there is no other country in the world that can give him that?
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Is he telling me that New Zealand or Australia or some other country cannot? When Mr. Murrin says he is not an advocate for Brazil, he would have had interests in it in 2008 or 2010 and been involved in companies there, would he not?
Comment on this
There are a couple of questions there and I thank the Deputy for them.
It is customer stipulation that we must be active in the supply chains we have access to and it must be practised. There is no point in it being written down on a piece of paper.
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In fairness, the witness might answer one thing for me. Here in Ireland, with Bord Bia's help and the great systems and farmers, if Michael Fitzmaurice has a bullock or a heifer, it is traced from the day it is tagged to the day it is killed, and to the person who eats it in the shop. If Michael Fitzmaurice lived in Brazil, you would not have a bull's notion that it was me who reared that. Would that be fair to say?
Comment on this
I do not think it is. Frankly, our quality assurance teams work with the most reputable companies in Brazil, when they need to. They have stringent requirements insofar as quality assurance systems are concerned and very demanding timeframes.
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With such quality, did Mr. Murrin ever have a meat recall in his company?
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In 2008, we had a food safety incident which was nothing whatsoever to do with Brazilian beef.
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I have a question for Mr. O'Toole regarding the Comptroller and Auditor General and the material level of compliance in procurement-----
Comment on this
Okay, I thought I could talk to them all.
As regards the percentages, Mr. Murrin talked about 1%. Does he source food from third countries for chicken? What percentage of meat in Ireland is sourced from Bord Bia quality assured farmers? That is from Bord Bia quality assured farmers, not from factories.
Comment on this
I would say the significant majority on the island of Ireland or equivalent. It is Bord Bia quality assured or equivalent in Northern Ireland or farm assured. I also want to come back to the audit question. I absolutely understand Irish farmers and the demands of the Bord Bia quality assurance audit. Without quality assurance, we do not have markets abroad for the products we produce as a country. Quality assurance in everything is fundamental.
At this committee two years ago, I was asked the same question. I did not have an opportunity then to explain to the committee, but I would like to briefly explain now.
Comment on this
I do not have that much time.
Comment on this
-----undergoes an average of 50 audits a year from our customer base across the world. Those audits will be about quality assurance, food safety and Sedex. Half of those audits are two to three days in duration and a significant percentage are unannounced. The message is that quality assurance applies to us all.
Comment on this
Does Mr. Murrin have a gold status under Origin Green with Bord Bia?
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Why not? Did Mr. Murrin lose it in the past two years?
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Well then, let us split the difference.
I have a straight question for the witness. He has seen the debacle that has been caused in recent weeks and has said he has brought beef in from Brazil. Going forward, does he intend to keep doing the system he is doing? I note in 2020, 2021 and 2022, I could not find his contingency plan, but ironically enough, when beef was 45%, 50% and 55% dearer in Ireland or Europe than Brazil, in 2024 and 2025, that was where I was looking at 1%. Maybe I have erred in my research, but is Mr. Murrin going to continue bringing it in?
Comment on this
Again, there are a couple of questions there. Brazil has been on the contingency list for many of our top ten or 12 customers for a significant period. They do not have to buy from Ireland or buy Irish produce, but they do, and I have represented that in my answer regarding the amount of Irish beef we buy.
With regard to the issue of contingency going forward, I have to say that somewhere in the southern hemisphere will always be on our contingency list, and the question is accessibility. We have to be able to demonstrate that to our global customers.
Comment on this
My last question to Mr. Murrin-----
Comment on this
I thank Mr. Murrin and his colleagues for coming in. I have read the opening statements and the additional information - the Bord Bia supplementary submission - in respect of that.
One thing I was drawn to was the code of conduct for board members. In the code of conduct, it states that board members will disclose outside employment, businesses, business interests, conflicts or potential conflicts of interest to the board. When Mr. Murrin was appointed as a board member, did he disclose to the board that he was using beef products from Brazil or from outside the European Union?
Comment on this
Let me be clear: I am obligated to disclose under the Ethics in Public Office Act - and it is an estimate by me - for now more than 20 years, but Bord Bia will be happy to confirm that. Any other commercial involvement I have and the business model, as I referred to in an earlier question, is very well understood by the Government stakeholders that Dawn Farm Foods use.
Being honest, I am disappointed I have to say this again but, unfortunately, the realities of the global marketplace are that we would not have a global international business in the areas we have it if we were 100% dependent on Irish raw materials.
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That model does not work. It is what I call "fortress Ireland."
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I understand that and in fairness, it is not my question. Did Mr. Murrin disclose he was using Brazilian beef in the circumstances-----
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All my interests are fully disclosed to Bord Bia and any other State agency I may have been involved with throughout my career.
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Would Mr. Murrin consider it a conflict of interest to be using beef from Brazil? We are all well aware of the research that has been done and the absence of traceability, the liberal use of antibiotics and hormones in Brazil, and the recalls that have been not just in Ireland and Europe but in other countries as well of produce that has come from Brazil. In the context of all that, does Mr. Murrin see the conflict of interest that the vast majority of people out there have shone a light on in recent weeks?
Comment on this
Yet it was very recently when one of the farm organisations and the IFA did a report on this, I believe in November, after everyone had attended the World Beef Congress in Brazil. As I said, I am not a champion of Brazil. It is simply a country and a contingency plan.
Comment on this
On the contingency plan whereby Mr. Murrin uses 1% of his beef in his products, he told us he had to do it, that it was basically a condition. That is what I am reading from what he has said so far. It is a condition of these contracts that you must have a supply chain from Brazil to tap into, in the event that something goes wrong in other countries. That seems to be-----
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I absolutely understand Brazil is a flashpoint in the context of Irish agriculture today. Nobody rings Brazil today and gets a container load of beef tomorrow. All these decisions were taken well before the November issue and report that exploded into the media.
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I understand from Mr. Murrin's perspective and in business that business has to be agile, and it has to be able to do what it needs to do. However, we here are in the business of political policy and ensuring we have got transparency around all these things.
In this context, a red line has been crossed from the point of view that the chair of the board of an organisation that sets out to market Irish beef and food produce around the world is also using product that is totally out of step and out of line with what not only Irish producers but European food producers have to do to step up to the mark. Does Mr. Murrin see the red line issue that we have here?
Comment on this
I see, if I may use the word, how sensitive it has become. It was not as sensitive prior to that, just to make this comment. Any imports from Brazil, including the poultry I referred to earlier, come in under EU legal framework regulations and that extends to Irish Department of agriculture and food regulations.
Comment on this
Coming back to those regulations, I know there were a number of recalls before Christmas, including by a number of companies in Ireland. My office wrote to Mr. Murrin's company asking whether Dawn Farm Foods was one of the companies involved in the recall because dangerous hormones which are banned in Europe had been found in those meats. Has Mr. Murrin or any of the companies he has been involved in been the subject of any of these recalls?
Comment on this
Mr. Murrin saw the alarm this caused. He is aware of the alarm and the damage it caused, and this is evident for everybody. We are here to talk about the potential harm and disastrous implications that all of this could have for the Irish beef industry. This is not because of what the Irish beef industry has done wrong or due to any circumstance of the Irish beef industry. It is because of the potential for contamination from the Brazilian beef industry, which consumer and farmers in Ireland hold in very low esteem, to say the least. Can Mr. Murrin understand how we in political circles believe a red line has been crossed and that he has crossed that red line?
Comment on this
I am sorry but I disagree. On the fundamentals of the business that Dawn Farm Foods is - and there are other businesses in Ireland also but to speak about us for a brief moment - what we do is a little bit like making the engines for BMW, if I may draw this analogy. Everything is done in accordance with the customer's specifications and 40 million to 50 million consumers a week consume products that we make through some of the best-known brands in the world. I explained this in my opening statement. Those brands cannot afford not to have product on the shelves. Supply chain security is the number one issue, higher than price I might add.
Comment on this
Could I say that I do not think BMW engines would be putting in parts that have the same level of competence that beef from Brazil has, if we want to use this analogy. Certainly a lot of people would not accept that of a high-quality product, and we are talking about a mix here. Basically Mr. Murrin is telling us that he is assembling an end product, and from that end product we have to take ingredients and I understand that.
Comment on this
We are not assembling an end product. We are taking raw protein and putting it through complex and sophisticated processes to produce an end product in fully cooked format that is then shipped to our customer.
Comment on this
That fully cooked format and end product may have part of an ingredient in it, and has the potential to have contaminated beef from Brazil in it, and this is why the vast majority of people in the country feel Mr. Murrin's position is untenable. Does Mr. Murrin understand this?
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I am afraid I disagree fundamentally with Deputy Kenny's analysis of the situation. I am completely aligned with the needs of Irish farming and I always have been.
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I thank Mr. Murrin for his opening statement and for attending the committee. He stated he has enormous respect for Irish farmers. For many it is difficult to reconcile this statement with the strategic decision to invest so heavily in the Brazilian agricultural sector, a direct competitor operating under vastly different and much lower standards to our own farmers here in Ireland. To understand the scale and nature of this involvement I have several questions. Will Mr. Murrin provide us with a clear account of his history and involvement in establishing and operating cooked and frozen meat products in Brazil and other South American countries? Specifically, what shares and assets have he and his immediate family held in the meat and food sector in South America and what do they currently retain?
Comment on this
I thank Deputy Newsome Drennan for her question.
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It is just with the declaration of interest in the-----
Comment on this
-----that would be beyond the remit of the meeting and it is up to Mr. Murrin as to whether he answers.
Comment on this
I am happy to answer the question and I thank Deputy Newsome Drennan for it. We have no investment in Brazil.
Comment on this
No, I did not say that. In 2005 and 2006 we formed a joint venture with a large Brazilian producer of beef in a town called Barretos in northern Brazil. This facility was built and let me explain what the objective of this facility was. We have as fine a suite of global customers as we could expect, all of whom were planning to expand into what we will call the southern hemisphere. We were encouraged by our customers to align our expertise with someone in Brazil so that we could set up a base there to supply and support their southern hemisphere expansion. For a variety of reasons, a lot of them to do with macroeconomics and things that changed in Brazil and other southern hemisphere markets-----
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They are so far behind us. They are decades behind us. In that time, in 20 years-----
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Can I just say that in 2012 we exited that business fully. We sold our interests. We have no commercial involvement or investments in South America whatsoever. None.
Comment on this
Neither Mr. Murrin nor his immediate family.
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Most certainly not me nor my immediate family.
Comment on this
In his statement Mr. Murrin said Dawn Farm Foods imported less than 1% of its beef from Brazil. He has already said that he does not want to give this percentage in metric tonnes. To ask a different question, what percent of Irish beef does Mr. Murrin use, in metric tonnes?
Comment on this
The vast majority. I will explain it this way. For reasons of confidentiality I cannot give specifics.
Comment on this
Mr. Murrin can tell me a percentage.
Comment on this
I will explain it this way. If we look at the top 20 global destinations for Irish beef, which are publicly available figures, and what countries Irish beef goes to, and if I take the Dawn Farm Foods purchase of Irish beef in that context and if I said that Dawn Farm Foods was a country - which of course it is not - Dawn Farm Foods would be well within the top 15 global buyers of Irish beef per those rankings.
Comment on this
Will Mr. Murrin provide the total tonnage of poultry imported? Did he say he does not import pork from any country outside of Europe? On pork, Mr. Murrin said he does not import it from Brazil but does he import pork from any country outside of Europe? I will also ask this question of poultry. He said he has imported poultry from Brazil but does he import it from other countries outside of Europe?
Comment on this
To answer the question, and please tell me if I am doing this correctly, poultry is 70% self-sufficient in this country. Our industry in poultry exports approximately 25% of its output, most of which is dark meat, such as drumsticks, wings and other chicken parts, or boneless meat. It achieves a good return for this.
My first figure was incorrect. Ireland imports 160,000 metric tonnes to satisfy demand here.
Comment on this
Mr. Murrin said it amounts to between 7% to 10%.
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We account for between 7% and 10% of imports-----
Comment on this
I am sorry - Dawn Farm Foods.
Comment on this
It depends on demand.
Ireland is 200% self-sufficient in pork and exports more than 70% of its output. Ireland imports 80,000 metric tonnes to satisfy domestic consumption. More than half of all the pork we use is Irish and the balance comes from the UK or EU markets. We do not source pork anywhere outside the EU at this time.
Comment on this
If the Mercosur trade agreement is implemented, has Dawn Farm Foods a plan in place to expand its imports from the countries in question?
Comment on this
That is fine.
Given Mr. Murrin’s extensive knowledge of South America's food sector and its documented issues with banned cancer-linked hormones and the widespread use of antibiotics, does he believe importing meat from South America harms public health? His opening statement emphasised always ensuring “continuous food supply to our customers, no matter the circumstance”. Is the use of meat that may contain banned hormones a red line for Dawn Farm Foods? Does the position of continuous supply override any concern? Is it all about profit margins at the end of the day? Does it not concern Mr. Murrin that this is a public health issue? As a mother, I do not want to feed my children food that could harm them.
Comment on this
I have full confidence that any sourcing Dawn Farm Foods has done is fully compliant with food regulations and compliant EU and Irish regulations in the context of the products.
Comment on this
Does Mr. Murrin have access to the records of testing done on the meat he is importing?
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I thank the Deputy. We are now due a sos of ten minutes, or shorter if Mr. Murrin is available.
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I thank Mr. Murrin and his colleagues for attending. Every farming organisation and all farmers have come out and shouted: "conflict of interest" and "double standards". For transparency in the situation we are in, is Mr. Murrin aligned with, or does he give support to, any particular political party?
Comment on this
Am I aligned to, or do I give any support to, a political party?
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I understand the Senator's question, but, no, I am not.
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The only reason I asked is that I am trying to figure out why the Government is adamant to back Mr. Murrin on this, when every farming organisation has come out and said that there is a conflict of interest. Mr. Murrin might not be able to answer this, but I am going to ask it anyway. Has he ever given a donation to a political party?
Comment on this
There is a conflict of interest here though.
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I am just trying to figure out why we have our Minister of Agriculture, Food and the Marine-----
Comment on this
There is no answer. I will just make assumptions on that going forward. Again, in the interests of transparency, and I am thinking of all the parents out there and we have school meals going into every school, are any of Mr. Murrin's businesses, or businesses he is associated with, supplying food to the school meals going into primary and secondary schools?
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How about any of the businesses that any of his family are involved with?
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If Mr. Murrin is involved in any of his family's businesses or has shares in them, surely he should be able to answer questions on that.
Comment on this
It says that the statement should include details of any interests held by the board, spouse or members
Comment on this
It would have been part of Bord Bia. It is a conflict of interest.
Comment on this
They do not supply to schools. That was my question. On the imports and this 1% contingency that has been mentioned, from what I can see Dawn Farm Foods did not have any imports from 2020 to 2023. Is that correct?
Comment on this
We did not have any imports from Brazil in those years, principally due to Covid-19 and the geopolitical disruption that took place during those years. It was part of the logic that caused us to feel that we had to, once again, test that the contingency worked because talking about contingency is no use. As a graphic example, leaving aside raw materials, as part of the conditions of our contractual obligations with our global customers, if anything happened one of our plants in, let us say, Naas, God forbid, part of our contingency has to be that we have to demonstrate that we have dual manufacturing capability in other countries, meaning the UK or Germany in our case, that can seamlessly replicate those products without any interruptions to our global supply chains. Without contingency, Ireland would not enjoy the level of support it does from customers.
Comment on this
Mr. Murrin said that Dawn Farm Foods did not import for the contingency in those three years from Brazil. Did it import it from another country?
Comment on this
Our raw material requirements in a depressed consumer market in those years, because we do not serve retail, were principally supported from Europe.
Comment on this
Can this contingency be sourced from countries other than Brazil?
Comment on this
The contingency can be brought in from anywhere. It does not have to be Brazil. The contingency that the agriculture Minister spoke to me about in the Seanad yesterday, does not have to be contaminated. It could be from other countries. It does not have to be contaminated Brazilian beef.
Comment on this
That question assumes that all Brazilian beef is contaminated. I said that I am not a champion for Brazil, but that is not the case.
Comment on this
When they are not tested or they are not tagged, we cannot guarantee that they are not all contaminated. It works both ways. We cannot prove that they all are, but we also cannot disprove it.
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I am sorry. I am happy that our quality assurance systems and the high standards we set assure our customers, and, as I said earlier, our customers audit us against that standard 50 times a year.
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I am going back to one of my colleague's questions on the testing of Dawn Farm Foods' imports. Is all the beef that it imports tested?
Comment on this
To qualify, in addition to EU and the Department of Agriculture, Food and the Marine veterinary controls, all of our material is sourced from approved abattoirs that are supervised by the national competent authorities and are subject to strict oversight by veterinary specialists in the EU's Directorate-General for Health and Food Safety and cleared for use by the authorities within their own jurisdictions. There are robust and multifaceted layers of official controls that are in place to ensure the safety of beef, both in exporting countries and here in the EU and Ireland.
Comment on this
Does Dawn Farm Foods have records for the testing of all imported beef?
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Everything that comes in is tested. One hundred per cent of products that come into this country for Dawn Farm Foods-----
Comment on this
Not only is everything that might be used as raw materials tested, we protect our brand and the brands that work with us. Every single batch or shipment of product is what is called positively released to the marketplace and the customer, which is unique in the world, because we guarantee that no microbiological or related issue will arise once we deliver that product to our customers.
Comment on this
We are here discussing this today. All of the farming organisations say that Mr. Murrin must step down. What does he see as a resolution? Does he think that-----
Comment on this
I have had plenty of messages from many farmers around the country urging me to stay put and saying that the position as it is in the media currently is somewhat exaggerated.
I have nothing but empathy and understanding for Irish farming. I always have had. It is not a new habit that I found yesterday. I have been like this for the 45 years I have been in this business. So-----
Comment on this
Okay. Does Mr. Murrin think maybe that the farmers contacting him might be involved in a political party? We will just say it.
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I know I keep going back to this, but I think it is a conflict of interest-----
Comment on this
-----if donations were made to a political party and if that political party is backing him?
Comment on this
I would, if I were allowed to say it.
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I have proof that there are political donations, and I think it is in the interest of the public-----
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I would like to know why the Department is backing somebody that every farming organisation is saying has a conflict of interest.
Comment on this
It is just strange that a Fianna Fáil Minister put him in place.
Comment on this
It is okay. I am not going to get the answer, so I thank the Cathaoirleach.
Comment on this
Cathaoirleach, may I answer the second question I was asked about what I think resolves the issue?
Comment on this
As I am on record as having said at the board meeting, dialogue will resolve the issue, dialogue between myself and the farming organisations and the Minister.
Comment on this
I thank Mr. Murrin, and maybe a bit of transparency as well.
Comment on this
I thank the Cathaoirleach. I welcome the witnesses here today. Look, we have been here a long time now and we have heard a lot of talk about Brazil, but we are going around in circles on it, in my opinion. We are not going to get any more definitive information. I will just go back to two questions asked previously that I do not think we got answers for. One was whether the importation of beef is based on price. Mr. Murrin is a businessman. I have been in business myself for a long time, and it is all about the margin. Is the business based more on price than on quality?
Mr. Murrin also said earlier that his company did not have the gold standard. Why did it not get the gold standard?
Comment on this
So, to answer the Senator's first question, price had nothing to do with us being able to demonstrate that we could source in the southern hemisphere, in this case Brazil, if the need arose. It had nothing whatsoever to do with it. If it had, if that was the driving force, why were the tonnes not a significantly greater percentage? That is the first part of the answer. We did not achieve the gold standard because we did not make the points to achieve the gold standard.
Comment on this
The site on which we operate holds an environmental licence from the EPA in the name of our parent company, the Arrow Group, which is a Queally family holding, and the site was placed on the priority list by the EPA, with a number of conditions attaching to it. So, the whole site actually has 1,000 people on it, of whom 700 are Dawn Farms people. I take the EPA very seriously, as do all the directors. I think members of the farming community know this as well as members of the food and drink industry. We absolutely have compliance with EPA priorities nationally as a very high important goal to achieve.
Comment on this
I fail to see the correlation between the EPA and the Bord Bia gold standard.
Comment on this
If we as a member company of Origin Green, and, in this case, our parent company, were named on a national priority site list by the EPA, we cannot achieve the gold standard.
Comment on this
Right, well. As I said, I am following up on that from previously. I have to get my head around it. I want to move on. We are where we are.
Comment on this
As has been asked already, I was going to ask Mr. Murrin where he thinks the solution is, but he has answered that. Just as a little bit of background, though, on how we got here, this is a special meeting. We meet on a Wednesday. By virtue of the fact that the room is full, this is a big issue.
Comment on this
Mr. Murrin said in his opening statement that "A majority of the board supported me" at the board meeting on 22 January. Briefly, was that verbally or was there a vote of confidence or no confidence?
Comment on this
It is a straight answer. Mr. Murrin does not need to talk for a minute on it.
Comment on this
It was verbally. It was not an actual vote.
Comment on this
-----because within the confines of the corporate governance rules, which apply to Bord Bia-----
Comment on this
Does Bord Bia have an oversight committee? Is that oversight committee happy that the fiduciary duties of board members are being adhered to here since this debacle started on 22 January?
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Can I respectfully suggest that that question be referred to the Department of Agriculture, Food and the Marine? On corporate governance matters, I can say that from that standpoint-----
Comment on this
Does the board not look after its own corporate governance and police it and ensure it?
Comment on this
Does Bord Bia have an oversight committee?
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Has it met since 22 January to see if it is happy with the procedures?
Comment on this
We have many committees and groups that oversee all aspects of board compliance, including a specialist corporate governance person in the senior leadership team of Bord Bia.
Comment on this
Senator, that information was provided ahead of the meeting as well, in the supplementary pack.
Comment on this
Has there been another board meeting since 22 January?
Comment on this
Typically, the board meets on normal business seven to eight times a year.
Comment on this
Given that board meeting was on 22 January and it was announced on 23 January there was a case of bluetongue on the island, and a lot of the contracts Bord Bia has negotiated around the world are based on the fact we are bluetongue-free, does Mr. Murrin not think a board meeting should have been called immediately once it was potentially possible we were going to lose our bluetongue-free status and it was going to affect some of our markets Bord Bia is responsible for? By virtue of the fact that there was not a board meeting to discuss that, does Mr. Murrin think that this issue has affected that?
Comment on this
Could I just say that this is a veterinarian matter for the Department of agriculture?
Comment on this
Well, I am talking about the markets end of it. There are contracts-----
Comment on this
-----in jeopardy possibly now because we have lost our status. Bord Bia negotiated those contracts. Does Mr. Murrin not think it would have been appropriate that it would have needed to be having emergency board meetings to discuss those contracts?
Comment on this
I think that the Department of Agriculture, Food and the Marine negotiates the status of Ireland insofar as disease is concerned, not Bord Bia.
Comment on this
So it was not a priority to have board meetings of Bord Bia.
Comment on this
It is a priority but to be honest with the committee here, this is about the work going on in the Department of Agriculture, Food and the Marine and the veterinarian division and all the things it would normally do to interface and liaise with affected markets, because a marketing agency going in to talk about a technical issue is absolutely no use.
Comment on this
A lot of people who have been on to me have great sympathy under the circumstances where we are at the moment for Bord Bia's auditors, who are still going around to Irish farmers daily. Those audits have to be completed because the farmers need them for their product to qualify if they are not quality-assured. Have those auditors been briefed or has there been any communication with those auditors who are at the coalface and are meeting the farmers who, as has been said here by nearly every speaker, are so frustrated at the moment with what is going on?
Comment on this
I say in response, yes, our audit team has been briefed. Should the Cathaoirleach allow it, I am happy to ask Mr. Jim O'Toole to comment. He is the executive in charge of Bord Bia, the CEO.
Comment on this
I thank the Cathaoirleach. We are in constant dialogue with our quality assurance auditors. I think it is important to point out that, typically, Bord Bia conducts about 800 audits per week.
Comment on this
I am conscious of the clock. Could Mr. O'Toole include in his answer what feedback has been got from Bord Bia's auditors?
Comment on this
I am just getting to that. They are very skilled and they engage with farmers every day, and they engage with them very professionally. Of course, they hear direct feedback from farmers and they engage with them on the flooding, on the bad weather and on any issue that is on their minds.
Comment on this
On this issue, the key metric for us in terms of how it is playing out with farmers and our farm auditors is the level of cancellations among farmers if they do not want to participate in our quality assurance scheme or if they feel so aggrieved about something they cancel their audit. I am happy to confirm to the committee that the level of cancellations we have had at farm level from our auditors is the very same as it was last year and the year before for this period of time.
Comment on this
I thank Mr. Murrin for being with us today. I would also like to welcome the visitors in the Gallery. A lot of the questions I have been thinking about have been addressed. In his opening remarks, Mr. Murrin said that proceedings here today are being watched, and this could have consequences for us. I would like him to elaborate on what he meant by that.
Comment on this
I thank the Senator for the question. This is a very sensitive issue, and I absolutely recognise that. My company has done absolutely nothing wrong. The issue has been amplified beyond its actual importance in the context of Dawn Farm Foods, or any other Irish company, being able to negotiate and fulfil not just contracts. The relationships we have in the job that we do for our customers are of significant depth and standing in terms of years of service. We cannot send a message out here that this is fortress Ireland, and that no non-Irish materials or ingredients can be used to produce the products that those customers source in Ireland, trust in Ireland and rely upon to fulfil their supply chains. That is very significant indeed. It is potentially long-term damage to the Irish food and agri sector. That is the context.
Comment on this
Following on from that, in terms of the trade deals that Mr. Murrin speaks of, his company has a product base in up to 55 different countries. If he could-----
Comment on this
In terms of trade deals more generally, in light of Mr. Murrin's comments just now and the way in which his company, Dawn Farm Foods, actually works, he might talk us through the way in which it obtained these trade deals. The issue here today relates to the 1% of Brazilian beef that is used as a contingency. Is there a cap on that or could it be increased? Is it foreseen that the 1% will increase in existing trade deals?
Comment on this
We operate in a global market, a global supply chain. We sell Ireland Inc. We sell our innovation, quality, food safety expertise and manufacturing capability, and we sell our ability to protect our customers’ brands. These are very large brands, not small brands. To be honest, even if they were small brands, they were not small to us at one point in our trading history with these brands. The products follow. We started out selling Irish expertise. We developed our business in that mode from a 12-man start-up in a converted industrial warehouse in Ballyfermot, Dublin 40 years ago - proudly, I might add. We have become an integral part of the Irish agrifood and raw material sourcing scene. I am very, very proud to sell Ireland Inc’s full capability every day. Irish agricultural produce is a significant part of that, especially beef and pork. I would like Irish chicken to be more available than it is but, unfortunately, it is not, as I have explained.
Comment on this
It has been commented on. However, as Mr. Murrin will be well aware and fully understand, the crux of this issue is the double standard that is being felt by farmers across the country. I am from a farming background. We are part of the Bord Bia scheme and the quality assurance that comes with that. While that is rigorous, it is necessary. Mr. Murrin commented that he can understand where this frustration is coming from with farmers, when Dawn Farm Foods has a percentage, albeit a limited percentage, of its product coming in from Brazil. How does he see this playing out? Does he believe that this stand-off can be addressed and that we can come to some kind of resolution? Some farm organisations believe we cannot while others feel we can. What does Mr. Murrin feel is the best way forward to address this? Can he outline the interactions he has had with farming organisations, either correspondence or offering to meet them, and any replies he has received in that regard?
Comment on this
I believe I am on the record with the two main farming organisations insofar as dialogue is concerned, and that has been publicly reported. The organisation has declined dialogue at this point in time. Dialogue is the only thing that will resolve this. I believe that through dialogue, we can make Ireland Inc - pardon me for using the phrase - but we can also make Irish agriculture stronger as a consequence of having that dialogue. Only dialogue will resolve this issue, as far as I am concerned.
Comment on this
How does Mr. Murrin feel his own commercial experience over 40 years has helped Bord Bia since his appointment as chairman?
Comment on this
I have been deeply involved in Bord Bia since the day it was founded. I served as a member of the prepared consumer foods subsidiary board of Bord Bia for just under 25 years. I was appointed by, I believe, seven different Ministers for agriculture. It is important to note that the main board is appointed through entirely different mechanisms. Please allow me to qualify that or the Senator can research it herself. I applied for the role. The subsidiary boards, of which there are five, have a completely unique structure in the context of semi-States. The reason for that is the food industry in all its guises, including agriculture, is a very diverse sector. When I started in this business, it used to be described as “meat, dairy and t’other” - pardon me for using that phrase. Now, we describe it as meat, dairy, prepared consumer foods, horticulture, quality assurance and other important areas.
Comment on this
Does Mr. Murrin intend to stay on as chairman of Bord Bia?
Comment on this
I welcome Mr. Murrin. I am Bord Bia-compliant myself. I thank him for coming in here voluntarily today. Following his meeting with the Bord Bia board members, he told RTÉ’s “Six One News”: “The context is well understood by the board members and, as I said, it’s not a new fact.” When he says it is not a new fact, can he specify who knew, what they knew and when they knew about it? I ask him to be brief. He is wearing down the clock, as far as I am concerned. Fair play to him.
Comment on this
I thank the Deputy for the compliment. It is not my intention to wear down the clock. I came here on a short-notice invitation.
Comment on this
Can Mr. Murrin answer the question I asked? Who knew what?
Comment on this
Ask any State agency in this country what Dawn Farm Foods business model is since the day it was founded, and I include in that the-----
Comment on this
All the board members knew. Is that what Mr. Murrin is saying?
Comment on this
Grand. Did the Bord Bia board ever discuss whether Dawn Farm Foods' commercial activities could damage the agency's reputation? "Yes" or "No"?
Comment on this
Were Irish farmers, whose livelihoods depend on Bord Bia standards and branding, ever made aware of this context? "Yes" or "No"?
Comment on this
Does Mr. Murrin agree with the Government’s opposition to the EU-Mercosur trade agreement in its current form? "Yes" or "No"?
Comment on this
If the Government believes the Mercosur agreement poses risks to farmers, consumers and standards, how does Mr. Murrin justify his company importing beef from the very same region?
Comment on this
There is a timing issue here that needs to be understood with respect to the committee. I want to comment on Bord Bia quality assurance for the benefit of all committee members.
Bord Bia is not a regulator. In this committee today, it has been interpreted as a regulator. It is not a regulator. It is the curator and administrator of national quality assurance schemes at farm level on behalf of the Irish Government. It is-----
Comment on this
I asked Mr. Murrin a specific question about the company importing beef. Mr. Murrin said he supports the Government's stance on Mercosur.
Comment on this
What is the answer to that, then? He is going against everything the Government said.
Comment on this
They disagree with bringing in meat because of traceability. Mr. Murrin will not answer the question so I am moving on. In hindsight-----
Comment on this
No, Mr. Murrin is asking me. I asked him a question.
Comment on this
What then is the answer around Irish poultry?
Comment on this
Can I ask Mr. Murrin that in hindsight, does he accept this situation has damaged trust?
Comment on this
I gave him one. I have asked three times. He is wearing down the clock. I said the answers were "Yes" or "No". Sorry, now, he did not answer the question so I am marking that as not answered. In hindsight, does Mr. Murrin accept this situation has damaged trust in Bord Bia and does he believe that responsibility for restoring that trust rests with him?
Comment on this
I believe responsibility for realigning and understanding the issue that has brought me here today can only be resolved through dialogue.
Comment on this
Right, he has answered that. If Mr. Murrin's role as chair is non-executive and about public trust, how can farmers have confidence that Bord Bia's strategic direction is independent when its chair leads a company that imports non-Irish beef?
Comment on this
Non-Irish beef or beef from Brazil? Let us be specific.
Comment on this
Well beef from Brazil, if he wants. If that makes it easier for the answer-----
Comment on this
No, no. It is important to understand here-----
Comment on this
I think I understand a lot about this.
Comment on this
I go back to fortress Ireland again. Does the Deputy understand the signal that sends out to the world and to our global customers?
Comment on this
Mr. Murrin is not inclined to answer my questions. If the reputation of Irish farmers' products is built on origin and trust, how does "normalising contingency imports" strengthen rather than dilute the premium Bord Bia asks global markets to pay for Irish beef? I am sorry that I had to ask Mr. Murrin that. When this beef was coming in, it came in when Irish beef went up in price. That is my opinion and I do not buy into this contingency thing at all. I am sorry about that. That is my opinion, anyway.
Comment on this
I am sorry, Deputy, but this is not about price.
Comment on this
This is about being able to demonstrate robustness of supply chains to all of our global customers.
Comment on this
No. There is not a farmer out there-----
Comment on this
I am not badgering. I am asking questions. This is not badgering. They are fair questions and I want fair answers. Do not interfere with me, Chairman, please.
Comment on this
No, no. I want to ask Mr. Murrin-----
Comment on this
I think the Chair should withdraw that remark. Sorry, can I just ask about the-----
Comment on this
-----survey that was carried out by the Irish Independent. It says that 75% of Irish people-----
Comment on this
We will have to suspend the meeting if Deputy Aird continues to disrespect the meeting, the Chair and the members.
Comment on this
I have not disrespected anyone. I do not disrespect the Chair.
Comment on this
Do not disrespect the Chair and do not cut across the other members. Get on with the questions.
Comment on this
There was a survey carried out in the Irish Independent, which says 75% of Irish people said they would not eat Brazilian beef, even if it was cheaper than Irish beef. Why is Bord Bia supporting strategies that increase its market access when major farm organisations reject it and 75% of the Irish consumers reject this beef? At what point does remaining in the role risk damaging Bord Bia's credibility? These are my questions.
Comment on this
I believe I represent Bord Bia's credibility by leading an international food company while wearing my heart on my sleeve. I am very proud of Bord Bia. It has a very fine cohort of experts and people within it. It has done a wonderful job since its inception for all Irish food and agri-stakeholders - all of us. I am one of those.
Comment on this
Mr. Murrin says he knows and has the belief of Irish farmers. Can Mr. Murrin guarantee Brazilian beef imported by his company meets equivalent standards through Bord Bia quality assurance - I am quality assured, alright - in relation to animal welfare, antibiotic use, growth promoters, traceability and environmental protections? I ask this question because Irish farmers were jailed in this country for using these products, and Mr. Murrin knows that. There is no guarantee when this meat comes from Brazil.
If we need to use a contingency, why did we not talk about Australia or New Zealand or somewhere like that? Mr. Murrin knows this was at the very heart of Irish farmers' concerns after the Irish Farmers' Journal and the IFA went out there and showed us in black and white what is happening. That is all I want to say.
Comment on this
We are talking about an arrangement that was entered into for a minuscule amount of beef from Brazil, which long predates the issue the Irish Farmers' Journal raised in November. It long predates it.
Comment on this
Bord Bia has really destroyed the hard work I do to be traceable.
Comment on this
I reject that, Deputy. Bord Bia maintains the confidence-----
Comment on this
No. It has torn the heart out of Irish farmers.
Comment on this
It has torn the heart out of Irish farmers. I am one of them.
Comment on this
I welcome Mr. Murrin and his team of people here today. There has been an interesting debate and an interesting dialogue. There has been a lot of focus on Mr. Murrin and his business enterprises. I do not think we will gain much further from going on with that level of questioning. We must not drop the ball here. Today, we have people before us from Bord Bia. My focus will be on Bord Bia, the corporate governance and who knew what and when. They are the questions.
At the very outset, I want to say it is regrettable this has become a deeply personal issue. I am unhappy with the level of commentary I have read. People need to climb down from this mountain they have built and barrier they have built in front of them. We owe it to the farming community and the agrifood sector that we serve them well. We reward and acknowledge enterprise, be it farm enterprise, commercial enterprise or enterprise in the agri sector or the agrifood sector. I salute entrepreneurs and I support entrepreneurs, be they small, one person operations or large operations. That is important and I want to acknowledge the amazing work Bord Bia does.
Ultimately, it is focused on driving our exports. We have a wonderful global food story to proclaim and we do it most of the time. I want to put this on the record. It is regrettable on all sides that the level has become very personal. We need to park all of that and we need a resolution. Clearly, let us deal in facts here. The Government is clearly supporting Mr. Murrin's retention in Bord Bia. There is an issue with some farm organisations that might want change but we must get over that. We need to get over people's egos and we need to get back to the business of promoting agriculture.
I will make a few comments today and one is about corporate governance. I sit on the Oireachtas audit committee and at every meeting we have in here, we are asked to state our conflict of interest and if we have any. If we have any, we state it. If we have to be excused from the meeting, we are. We will keep these questions and answers short. Can Mr. Murrin confirm to be that practice was always adhered to at every meeting he chaired of the board, yes or no?
Comment on this
Right. Were there any concerns? Does he keep a log - he should keep a log - of those conflicts of interest?
Comment on this
Is there anything in those logs he would like to bring to our attention?
Comment on this
It was comfortable. People took appropriate steps to leave, if that was necessary. Is that correct?
Comment on this
Okay. Can Mr. Murrin tell us about the two members of his board who expressed concerns about his business operations, external to his work on the board? When did they first bring them to Mr. Murrin's attention personally, as opposed to him in his corporate sense? Can Mr. Murrin recall at what time, date and point these two directors brought concern to Mr. Murrin's attention?
Comment on this
The weekend before the board meeting was held, I spoke with both presidents on the phone and we discussed the matter.
I believe the issue was running around on social media for four days. I spoke with both presidents. On the Monday morning, one of the farm organisations requested a special meeting to discuss it. The letter was addressed to Mr. O'Toole, the chief executive. Another letter was received that Monday evening, and I agreed within two hours to hold a special meeting to discuss it. That meeting was held on the Thursday, which was the soonest it could have been held.
Comment on this
It was not a sideshow. It was not a side meeting.
Comment on this
It was not a side telephone call.
Comment on this
That is grand. I just wanted to clarify that. What is also important, and I am going to confirm it because I believe this to be the case, is that is not illegal to import Brazilian beef into Ireland. Is that correct?
Comment on this
Right. It is not illegal to bring chickens outside of the European Union into Ireland.
Comment on this
That is important for the people watching today because there are a lot of misconceptions, albeit it is not ideal. I would share farmers' concerns, and I would like to think Mr. Murrin's company would reconsider the importation of any Brazilian beef, be it 1%, into Ireland. Does Mr. Murrin have any ambition to outsource or look at the sourcing of that again? Could he give a commitment that he would seek to source beef? He has talked about pork. He does not bring pork from outside the European Union. Does he bring chicken from outside the European Union?
Comment on this
We are part of an import figure that Ireland imports. We represent-----
Comment on this
-----between 7% and 10% of all the imports that come in.
Comment on this
Okay. That answers that. In terms of beef, would Mr. Murrin reconsider, in light of what has happened and in light of the understandable anger of the farming community and their representative bodies? I want to also welcome them here. They are representing farmers and that is the valid reason they are here. They have a point of view. It might differ from Mr. Murrin's. At another opportunity in terms of a break in contract, would he consider refocusing and give a commitment to attempt to resource beef within the European Union?
Comment on this
I thank the Senator for his question. We cannot ignore the needs of customers in this particular framework, if you will. I am absolutely open to sitting down and having dialogue with the farm organisations because that is the only way it will be resolved.
Comment on this
Okay, that answers that. I am going to-----
Comment on this
Let me finish because I am vying with the clock.
Comment on this
I am, ultimately, also open to assisting to my knowledge and other expertise that will make Ireland stronger in every respect, but I cannot guarantee.
Comment on this
Okay. I believe that is a good proposition. Mr. Murrin should consider it. He should consider the mistakes. People have to learn. However, if he could possibly direct his energy and resources to curtailing the importation of any beef outside the Union, it would satisfy people a lot. I am going to leave it there.
It was brought to my attention by somebody who is here in the audience today that a supermarket sells an Irish herbs Thai-style curry mix that has Mr. Murrin's brand - not his brand, the Bord Bia quality assurance. I was tempted to bring a bag in but that might have been a bit too much. It contains coriander, Thai basil and lemongrass. It has a picture of the grower, it has the Bord Bia branding, and at the bottom it states that it is grown in Kenya and Spain. Mr. Murrin can, therefore, understand people's confidence.
Comment on this
I am within the time. I will say two things and finish on this; I have been quite concise. We need a solution, and the solution can be a commitment to how Mr. Murrin sources his beef. Everyone in this room is on the one page. We want Irish beef, chicken and pork on Irish plates. We do not want heads on plates. I believe we have to bang our heads together and get a resolution. We have it there if we can change the focus and change the dial in relation to the importation of beef.
Comment on this
I thank the Senator for his constructive comments and questions.
Comment on this
I thank Mr. Murrin for coming in. This has damaged the confidence in Bord Bia. That is a fact. There is no question about that. In relation to audits and farmers' audits, what percentage has been postponed? Mr. Murrin mentioned that there has been no change on terms of cancellations. Has there been a rise in cancellations and postponements of farmer audits around the country?
Comment on this
What percentage has been postponed versus January last year to this year?
Comment on this
There is no rise in the amount of the postponements that the organisation would normally experience.
Comment on this
My view is that there will be over the coming weeks. I have big concerns about that.
How much product did Mr. Murrin sell under the Bord Bia quality assurance mark?
Comment on this
We sell no product under Bord Bia quality assurance mark. We are a business-to-business company. We sell zero consumer products.
Comment on this
I think it is incredible that the chair of Bord Bia, who is involved in such a big way in the beef industry, is not selling any product under the QA mark. That is incredible.
Comment on this
This is a business model issue. We are a very big buyer of QA marked raw materials in Ireland. We do not sell. Less than 5% of everything we produce is sold on the island of Ireland, and that is as a component. Everything we export - 95% plus - is sold into our business-to-business customers in 55 markets around the world. We do not even sell into consumer markets abroad. That is not our business model. Other companies do that.
Comment on this
In relation to origin gold status, it states on Dawn Farms' website that it obtained or had that in 2024. It is still on its website. Is that correct?
Comment on this
I will have to check that and revert to the Deputy.
Comment on this
Mr. Murrin told this committee previously that he is not in origin gold-----
Comment on this
I am sorry; Origin Green. However, it is on Dawn Farms website as of the 2024 mark. It is currently on its website.
Comment on this
We are Origin Green members. We have been since the day it was founded. I was in the room in a working group the day Origin Green was created. There is a difference between being a member and Origin Green gold status.
Comment on this
Mr. Murrin does not have the gold standard.
Comment on this
Currently not, but we are working very hard to retain it.
Comment on this
Mr. Murrin told the previous member that it is his intention to continue to import Brazilian beef and also continue in his position as chair. To what percent does Mr. Murrin think it is acceptable, as chair of Bord Bia, whose primary function, obviously, is to promote Irish beef, etc.? What percentage does he think that is acceptable? Is it acceptable to go to 5%, 10% or 20%? What is the limit?
Comment on this
If we were driven by price, it would be a bigger percentage than what it was. I do not think we need any more evidence than that. We are driven by supporting our customer supply chain security plans and being able to tangibly demonstrate that in the event of a crisis. Whether the committee knows this or not, although many members and observers in the room do, we have lived through some crises in this country, which crippled exports for a period of time.
Comment on this
I am just conscious of the clock. In relation to contingency, there appears to have been no Brazilian contingency in 2020, 2021, 2022 and 2023. The contingency, and the 1%, appears to have come in when Irish beef has increased in price. That is a concern because there is very real concern around Mercosur beef that will drive down the price of Irish beef. That is a reality of the situation.
Comment on this
There is a significant correlation here in relation to Mr. Murrin's contingency.
Comment on this
This is nothing to do with the price of Irish beef. I am delighted to see the farming community get the return they have been getting for the last two or three years. The reason no Brazilian beef was brought in in those years is because of global trade disruption. The contingency remained unpractised and our customers wanted to practise it.
Comment on this
What is the maximum in terms of that contingency?
Comment on this
What is Mr. Murrin's personal maximum, as the chair of Bord Bia?
Comment on this
I have to be able to demonstrate that Dawn Farm Foods is fit for purpose in the eyes of our global customers, so-----
Comment on this
That is where the conflict is. Mr. Murrin has a duty to Bord Bia and to promoting and protecting Irish beef.
Comment on this
Mr. Murrin's position at Dawn Farm Foods-----
Comment on this
The figure for Irish exports last year was €19 billion. Just under half, 48%, all food products exported contained non-Irish ingredients.
Comment on this
I must move on. There is a contingency for beef and poultry but there is no contingency for pork. Why not?
Comment on this
No contingency in other sources currently exists.
Comment on this
There is currently no pork contingency in Murrin's company.
Comment on this
There is also a poultry contingency. What about a pork contingency?
Comment on this
No non-European contingencies currently exist for pork.
Comment on this
Going back to the board meeting in January, did Mr. Murrin disclose poultry imports to the board? Did he disclose the importation of poultry to the board of Bord Bia in January? If not, why not?
Comment on this
I do not think that question is relevant to the discussion today. Everybody who sits at that board table either has been involved or is currently involved in the Irish food and agri sector.
Comment on this
It is relevant to the conversation around the conflict of interest for the board to have full disclosure of Mr. Murrin's interests. That is a major issue. The meeting-----
Comment on this
This point has never been raised at board level. This point about a conflict of interest and where ingredients are sourced has never arisen. Most of the practitioners at the table, and I am one of those, understand the nature of the food industry. I would like to explain, very briefly, a Chathaoirligh, that if Ireland was fully dependent on Irish raw materials-----
Comment on this
I appreciate that. Mr. Murrin has answered the question. He did not disclose it. There have been a number of statements from his organisation with respect to beef. For the Subway contract, for example, Mr. Murrin outlined that 1% or less of the total beef product supplied was from Brazilian raw materials. Another statement suggested that no Brazilian beef was supplied to Subway. If Dawn Farm Foods did not supply any Brazilian beef to Subway, what were the raw ingredients in the Subway advertising?
Comment on this
In fairness, I asked the question in time.
Comment on this
I welcome Mr. Murrin and others here today. I welcome the farming people behind me and all the farming people who are outside the gates and wondering what is happening. Mr. Murrin's job as chairman is to promote Bord Bia and Irish products all over the world. Is that correct?
Comment on this
My job as chair is to chair the board of directors. I am a non-executive chairman. I am not an executive chairman. The CEO of Bord Bia, Mr. Jim O'Toole, who is to my left, is the operational chief of Bord Bia.
Comment on this
Can Mr. Murrin understand that what has been happening has created a double standard? Is he aware of the mental and physical pressure that is placed upon a farmer when he or she is due for a Bord Bia inspection? To get Bord Bia assurance, milk will not be taken from dairy farmers if they do not comply. Beef farmers will not get the extra 20%, which they badly need at many times of the year. Can Mr. Murrin understand how those people are hurting because of this episode, which has been ongoing for the past couple of weeks?
Comment on this
I can understand how the subject of Brazilian beef is a very sensitive topic in the current environment. I absolutely can. The one and only time I appeared before this committee previously, I expressed, on the record, nothing but empathy for the Irish farming community in the context of quality assurance audits. Let me tell the Deputy that it is not just-----
Comment on this
Excuse me, let me just explain. It is not just Irish farming that feels the pressure of quality assurance audits. It is every stakeholder in the whole industry.
Comment on this
Mr. Murrin is aware that there is a problem with Brazilian beef in this country. How long has he been so aware?
Comment on this
With the Irish Farmers' Journal investigation in November, it became an amplified topic.
Comment on this
Mr. Murrin has been the chairman since some time at the end of-----
Comment on this
-----2023. At that time, did he not think it would be in order to tell the members of the board what he was doing with his companies? Did he think it would be right to do that or did he think there was a need to do that?
Comment on this
To be honest, what each member of the board has done, does and continues to do in the businesses they represent is fully declared, whether that member is the president of one of the farming organisations or any directly business-related member.
Comment on this
I say, with all due respect, that what Mr. Murrin has been doing has created a double standard. Farmers are hurting because of what is going on. It is like putting the badge of a BMW motorcar on a Mini-Minor. Mr. Murrin comes in here and his defence is that he is only importing 1%.
Comment on this
Yes. I do not buy that. I am sorry. I cannot understand. Whether it is for Subway or any other outlet, the labelling states that the product contains that 1%. Does the Irish product that is sold carry that 1%? To be fair, an awful lot of people in this country are dying with cancer. Many people are asking where it is coming from and why it is not controlled. Can Mr. Murrin say that he can depend on the Brazilians to go through the same rigamarole we have to in order to get quality assurance? Are they going through that? Can Mr. Murrin say to us that they are doing the very same thing or are as good as us?
Comment on this
To be honest, there are many eqiuvalents to quality assured Irish beef around the world. That is a well-known fact. Brazil does not have what Brazil does not have, but it does have traceability for the very tiny percentage of beef that we purchase there to demonstrate the supply chain security to our clients. I will add that I do not name customers, but this all started with a photograph that was flashed around on social media.
Comment on this
The context is that none of the product concerned was actually sold to the customer in Ireland.
Comment on this
Mr. Murrin says that the 1% is for contingency plans, that his customers will not buy what he is selling if he does not have a contingency plan and that everyone buying will not get enough beef.
Comment on this
Hold on one moment. Mr. Murrin can answer-----
Comment on this
Mr. Mullin is saying it a part of contingency planning and customers will not deal with his company otherwise. I say that we are exporting 90% of our beef. I do not think that he would have any problem sourcing some. I am sure that Irish farmers would sell beef to Mr. Murrin quicker if he was not buying beef from Brazil at all. He could offer his customers far more guarantees. Would he agree with that?
Comment on this
No, that does not actually satisfy customer requirements. A customer will not place all their eggs in one basket from a sourcing standpoint.
Comment on this
Is Mr. Murrin saying 1% is satisfying them or less than 1%?
Comment on this
I am saying that demonstrates that it could be done if it needed to be done.
Comment on this
It is a poor attempt in light of the pressure about the Brazilian beef and with Mercosur and all going on. It is a hard thing to come in here to get me to believe that to satisfy some customers that Mr. Murrin is admitting to 1%, and to the least he could admit to. I honestly do not buy that 1% is the lowest. I cannot buy that. I will not buy it. I cannot accept that it is to satisfy customers. I cannot understand how that is.
Comment on this
I thank the Deputy, but the reality is that it is the truth in dealing with global customers.
Comment on this
I thank Mr. Murrin and his team for coming in today. I thank them for their opening statements. I also thank the representatives farming organisations and the farming community, who are here to listen to what is going on and who are concerned. Hopefully they will get some good outcome from this meeting. Can beef be shipped from a Mercosur country be processed here in Ireland and then be labelled as Bord Bia quality assured?
Comment on this
Is the question directed to me in my role as chair or in my role in Dawn Farm Foods?
Comment on this
The quality assurance scheme applies only to consumer-facing products. It does not apply to the products we produce, or those of any other company like mine, which might be producing cheese or anything else they are supplying as a component to a large chain or to a manufacturer. The quality assurance scheme has no relevance to those people. They have their own robust quality assurance requirements.
Comment on this
A lot of today's focus on Mr. Murrin's own businesses. I compliment him on the amount of employment he has given and the great business he is running. I have an interest in his business, but my interest today is about the farming community.
Comment on this
Unless there are possible damages done to the reputation of Irish food and drink businesses as a consequence of the actions of bringing in Mercosur beef, I would have serious concern. Does Mr. Murrin accept that his actions in importing Brazilian beef with well-documented public health concerns can be only viewed as damaging to our international reputation for high-quality sustainable farming practices and an erosion of public trust in Bord Bia quality standards, which are excellent?
Comment on this
I will say two things. The Bord Bia quality assurance scheme is one of the best quality assurance schemes in the world as far as I am concerned. The Irish food safety management system as applied by the various regulators who perform in that space is one of the best in the world as far as I am concerned. The context for this is Ireland's global customer base, and its placing of trust in me, or my business and many more businesses in Ireland to dedicate a significant percentage of their supply requirements to us. The fact that we are able to demonstrate appropriate contingency in sourcing actually grows the amount of Irish beef we sell to those customers. They know that if something did happen in Ireland we have supply chain options and security that can perform.
Comment on this
What\Mr. Murrin is really saying then is that he is not overly concerned that importing Brazilian beef encroaches on the public trust and on Bord Bia's standards. Is that what he is saying?
Comment on this
It certainly does not encroach on Bord Bia's standards whatsoever.
Comment on this
That is good. I was speaking to farmers in Clare and the mid-west region who are absolutely fuming that every day they have to jump through hoops to comply with Bord Bia certification standards. From their perspective it looks like the same rules do not apply to the chair of the board that is overseeing those standards. What they are saying to me is they clearly see this as, "Do I as I say, do not as I do." What they really saying is, "Do I say do as I do?" Will Mr. Murrin answer that one?
Comment on this
Let me explain it this way. I have nothing but the highest regard for the Irish farming community in every field of operations it runs. I understand the complexity to a certain degree about quality assurance, as I do about the complexity of quality assurance in the food manufacturing business. I understand the frustrations of all the stakeholders but without quality assurance, we would not have international markets for our beef, our pork, or any other products we produce. By the same token, without quality assurance and strength in it, Dawn Farm Foods would not have the international customer set that it has because supply chain security and food safety are the two dominating decision makers. Price is part of it but supply chain security and food safety are the things we must demonstrate 24 hours a day, 365 days a year.
I go one further. In the context of animal feed, we import a couple of million tonnes of animal feed into this country every year to feed our farm animals. I do not have a problem with that. Part of those imports come from Mercosur countries. I actually do not have a problem with that personally. However, in the light of the discussion today where the phrase "double standards" has been pronounced in questioning, it suggests to me that the double standards allegation applies to Dawn Farm Foods, but not to farming.
Comment on this
On a point of order, you cannot control-----
Comment on this
-----or bags of medicine.
Comment on this
The conclusion of my point is this; the fact that are 750,000 tonnes, maybe edging towards 1 million tonnes of animal feed coming in here from Mercosur countries like Brazil, Paraguay, Uruguay and Argentina in my view does not make the animals or their meat any less Irish.
Comment on this
Does Mr. Murrin see why these farmers have concerns when they have to go through the hoops they have to go through to meet the Bord Bia certificates, and they still have serious concerns about this beef coming in?
Comment on this
The application of the Bord Bia quality assurance scheme to Irish meat products is what guarantees access to the markets for Irish primary meat production. As Mr. O’Toole referenced, it carries out 800 audits per week. It does not guarantee me access to the market, but it guarantees primary meats access to the market.
Comment on this
All of the members have asked their questions at this point and the time allocated for the meeting is almost exhausted. We have ten attendees who are non-members. I suggest, with the co-operation of Mr. Murrin, that we have two minutes per member, which is 20 minutes overall. Is that agreeable to him?
Comment on this
I am time constrained. The Chair will appreciate that I took the meeting and the invitation at very short notice.
I am absolutely happy to give the give the meeting ten more minutes today. I do not think I can afford 20 minutes as I have diary commitments.
Comment on this
As chairman, what is the Bord Bia plan to move on past this potentially market confidence damaging event and enhance the profile and market opportunities of Irish agrifood products, ensuring maximum reimbursement for the lower carbon output and most sustainable health-supporting producer farmer-grower going forward?
Comment on this
Very quickly, the dialogue between myself and some other stakeholders must take place. Resolutions must be found and we move forward and learn from the issue. I came here today to explain the context of this.
Comment on this
Mr. Murrin is very welcome to today's meeting. Does he think Brazilian beef imports would actually pass the Bord Bia quality assurance markers? Has Bord Bia conducted any economic assessments on the impact of third party beef imports on Irish family farm viability?
Comment on this
I do not believe it has any economic impact in the tiny percentage or volume that it is. I do not believe it has any economic impact but I will tell the Deputy the benefit it brings. It demonstrates to Ireland's global customers that they can trust and rely upon an Irish supplier to perform their contracts.
Comment on this
Would the imports pass Bord Bia quality assurance markers? That was my first question.
Comment on this
Would it pass the quality assurance of Bord Bia's rigid-----
Comment on this
It is inappropriate for me to respond to that question. To be clear, we have very stringent quality assurance standards within Dawn Farm Foods on behalf of our customers. It passed those.
Comment on this
For transparency I want to declare that I am a farmer and an IFA member. In April 2024, Mr. Murrin came before the committee as chairperson designate for ratification. Mr. Murrin's testimony that day was interesting and I will just quote some of this back to him: "we were selling our expertise and the reputation of Ireland Inc."
He spoke of the desire to get his company to the point of " import replacement" and he concluded by saying that Bord Bia would be "building food brand Ireland, which, in effect, is our reputation, with customers and consumers, and further developing its proof points." I want to home in on the two words "proof points". Are the proof points of an animal that may not be tagged in Brazil, reared on grassland that was once Amazonian, comparable?
Comment on this
Is that comparable with a farm in Ireland? Are the proof points equal?
Comment on this
I believe that Irish beef stands above any beef in the world-----
Comment on this
Will Mr. Murrin give us an undertaking today that there will be no more Brazilian beef?
Comment on this
I cannot give the Deputy such an undertaking-----
Comment on this
It is incongruent with Mr. Murrin's position here.
Comment on this
I will focus on farmer confidence. As far as I am concerned farmer confidence has been shattered. I am not just talking about farming organisations, which can speak for themselves, I am talking about regular farmers on the ground. Mr. Murrin has said in today's meeting that he has been contacted by farmers who support him. I have been inundated by farmers saying the opposite. What could Mr. Murrin possibly do? He has said he plans on staying on so. If he stays on, what could he possibly do to restore that confidence that I think is shattered?
Comment on this
The first thing I have to do is have dialogue with the stakeholders. We all need to learn from this issue and ultimately learn how to make Ireland, for all its stakeholders, stronger in the context of how it is viewed by international customers.
Comment on this
In his opening statement, Mr. Murrin really hit the nub of the issue that the charge is that it is incompatible for him to be the chair of Bord Bia while being involved in Dawn Farm Foods because that poses a conflict of interest. Given that Bord Bia relies on absolute trust from farmers, consumers and taxpayers, can he please explain to me simply and clearly why, and crucially how, farmers in counties Carlow and Kilkenny can put their trust in Mr. Murrin specifically to uphold the integrity of the Irish food market?
Comment on this
I have always upheld the integrity of the Irish food market. My track record speaks for itself. I fully support the farming entities in this country and the ordinary decent farmers who do a very hard day's work every day to comply with all the regulations that they have to meet. I want to add that so does my business have to comply with all the regulations that come upon us from within and outside the country with our global customers. It is in all our interests to be the most compliant businesses that we can be whether that be a farm or food manufacturer.
Comment on this
This is also addressed to you, Chair. I have listened for almost three hours now to a very detailed presentation. I can see the concern within the room but I can also see the concern in relation to farmers who feel there are double standards and there is not a level playing field. We must take a step back now and ask "Where do we go from here?". I ask the Chair, and everybody, including all the stakeholders, to put their green jersey on now. The Chair should call a meeting where all these stakeholders are put in a room to debate this out or else this is going to have a detrimental effect on the future of Irish farming. This needs to be done and this needs to be done sooner rather than later.
Comment on this
How can someone who has been importing an inferior product, and I want to emphasise this is a product containing banned hormones, it is not like farm-----
Comment on this
I understand that such an incident happened-----
Comment on this
How can Mr. Murrin continue in his position of authority for the marketing of Irish beef? If Irish farmers were using banned hormones, they would be in serious trouble.
Comment on this
I am afraid Deputy that this just simply is not true-----
Comment on this
How can Mr. Murrin have credibility to sell our products abroad?
Comment on this
I am appalled that Mr. Murrin would lay the blame on farming organisations. He should take responsibility.
Comment on this
Can Mr. Murrin understand the frustration and anger in the farming community, which pays €6 million per annum to Bord Bia, and among the public and the consumers? They are very annoyed.
Bord Bia has been very successful because it can stand over the high-quality product and the high-quality raw material produced by Irish farmers, which is then presented by the board to markets over the globe. Does Mr. Murrin accept that the brand of Bord Bia has been severely damaged? Does he also accept that the board has been damaged? Does Mr. Murrin believe that the board and the brand can recover?
Comment on this
I do not accept that the reputation of Bord Bia in the context of or in the eyes of our global customers has been damaged whatsoever. I do accept that there is a farmer issue here that needs to be better understood and it is for the benefit of industry and farming that it be better understood in the context of the global marketplace and that is why dialogue needs to take place.
Comment on this
Does Mr. Murrin accept the findings of the Irish Farmers' Journal investigation?
Comment on this
I do not have a particular view. I read the article at the time and the various articles that were written. Our food safety systems, into which quality assurance fits, far exceed national standards in the context of what any supplier to us must do.
Comment on this
When Mr. Murrin was talking about it earlier, he used air quotes, which always tends to indicate that you do not tend to believe what you are talking about, so it would be very important to know what his position on that is.
Comment on this
I just want to mention consumer confidence and imports of Brazilian beef. I do not know if there are deliveries on a weekly basis. To what extent is Dawn Farm Foods testing that raw product coming in from Brazil? Is it limited to routine pathogen analysis? Does Dawn Farm Foods do any additional analyses on that product and is it subject to, for example, testing for growth hormones? Does it carry out unannounced audits of its suppliers in Brazil on-site?
Comment on this
Yes, we do carry out testing as do the competent authorities, particularly in light of the controversy that this has created in Ireland. With our own quality assurance food plus standards, the bar is set very high.
Comment on this
Are there unannounced on-site audits of suppliers in Brazil?
Comment on this
We have our own auditors who have conducted audits in third countries that we might source from.
Comment on this
Mr. Murrin has not lost the dressing room but there is certainly a split in the dressing room, and he is going to undertake dialogue to address it. Can he give us a deadline as to when that dialogue will be completed? Will he also report back to this committee on the conclusion of that dialogue?
Comment on this
I do not think that is possible, with all due respect but I do thank the Deputy for his question. The dialogue has to happen in the interests of all stakeholders in Ireland.
Comment on this
We need to see this move on and we need a deadline today to ensure that it does.
Comment on this
I do not think it is possible for me to give the Deputy that deadline.
Comment on this
The longer this goes on, the more it is going to have a reputational impact on farmers, on our food sector and on everything that is going on in these Houses. We need to have a deadline for that dialogue to ensure that we can move forward.
Comment on this
Mr. Murrin is the chair of the board and he should be setting the deadline.
Comment on this
I thank the Deputy, and I thank Mr. Murrin for the engagement back and forward, and the questions.
Comment on this
I am an IFA member from Longford and I am representing the farming community in Longford-Westmeath. What percentage of product is not sourced from Ireland across Mr. Murrin's company? Considering his role in Bord Bia, should it be higher? What guarantees can Mr. Murrin give to consumers going forward?
Comment on this
We do not supply consumer markets. That is the first thing from a Dawn Farm Foods perspective. We supply business to business and everything we do is customised. It is done transparently and openly; nothing is hidden. That is how we have operated as a business for 40 years. Coming back to the first part of the Deputy's question, would he not mind just distilling it for me again?
Comment on this
What percentage of Dawn Farm Foods' raw product is sourced in Ireland?
Comment on this
Let me close on this: the majority of our beef raw materials, the significant majority, is sourced here in Ireland from quality assured sources. I must add that we have brought €1 billion in value added economic impact back to the Irish economy and the majority of that figure in the past five or six years is sourcing Irish raw materials. The balance is wages and services.
Comment on this
If Mr. Murrin can give it, that percentage would be very beneficial.
Comment on this
I am not in a position to share that but it is significant.
Comment on this
On my own behalf, I want to thank Mr. Murrin for his answers to the questions. He made the point of telling us again and again that he is not a champion for Brazilian beef. Irish farmers expect him to be a champion for Irish farmers.
Comment on this
May I respectfully say that I am champion for Irish quality-assured beef and Irish farm produce in general and I have been since the day we started our business.
Comment on this
Irish farmers expect Mr. Murrin to be their champion but at the moment they are standing there seeing an own goal. What does Mr. Murrin say to them?
Comment on this
I understand the sensitivity of the word "Brazil" but the own goal has to be judged in the context of demand from global customers who need robustness of supply chain. This is not about Brazil. They need third-country product in their mix.
Comment on this
On behalf of the committee, I thank Mr. Murrin and his colleagues for attending. They can withdraw from the meeting at this point. I also want to thank the members for their contributions. We have had quite a wide-ranging discussion and quite a number of members taking part on a hugely important topic. It has really brought a focus on it. We are due to have a private meeting on it next week. It gives us an opportunity to digest on today's proceedings and to decide on the next course.
Gabhaim buíochas le gach éinne atá tar éis páirt a ghlacadh. Bhí an-chuid plé againn anseo inniu. Tá muintir sa Ghailearaí anseo chomh maith. Gabhaim buíochas leo agus le gach éinne a ghlac páirt sa chruinniú.