Below-cost alcohol sales
Below-cost supermarket alcohol sales are identified as a serious competitive threat to publicans, with a call for a ban.
-----it is a major blow to the licensed trade which is under great pressure. Below-cost selling of drink in supermarkets is causing a significant competition problem for the trade. Supermarkets are buying alcohol at a lower cost than the publicans are buying it from major suppliers such as Irish Distillers. That is a serious blow to any industry and is creating considerable difficulties. There should be a ban on below-cost selling of alcohol in supermarkets. That would ease the pressure on the industry.