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Seanad
‹ Order of Business

Tourist road signage

Summary

Senator Kieran O’Donnell calls for a nationwide audit and improvement of directional road signs to make tourist destinations easier to find; he briefly responds to the Cathaoirleach’s joke.

I wish to raise a point that came to mind as I travelled the country during the Seanad election campaign. It is a bugbear of mine. It might seem small, but not when it comes to the promotion of tourism. Directional road signs in Ireland are atrocious. Unless one has a satnav, one cannot find the areas we should be marketing as tourist attractions. Will the Leader and the Cathaoirleach ask the relevant Minister, in either the Department of Transport, Tourism and Sport or the Department of the Environment, Community and Local Government, to instigate an audit of road signs throughout Ireland, particularly small road signs? Ireland probably has the best tourist destinations, but that is no good unless one can find them. Members will be aware from the Seanad election campaign that the satnav does not always work. There should be good old-fashioned signs. Perhaps we might learn from the French. When one arrives in a village or town, one should be directed towards its centre and see signs to wherever one wishes to go. When travelling in Ireland, one might be travelling to a town that is, perhaps, ten miles down the road, but its name is not given on the sign, while the name of the town five miles further on is. That is basic. There is a need to conduct a simple, proper audit of road signs throughout the country to ensure we can market Ireland in the best possible light.

There is another aspect to this matter.

IDA Ireland brings prospective employers to various parts of the country, while Enterprise Ireland wants people to locate in rural villages. I represent an area which is both urban and rural and we need to be able to find a place. Good old-fashioned signs are still as important as they were 20 or 30 years ago, in the pre-satellite navigation era. This may seem to be a very simple matter, but it could yield an enormous dividend from a tourism, business and personal perspective. I ask that the Minister be invited to come to the House to discuss this matter and that such an audit be carried out.

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Denis O'Donovan An Cathaoirleach Fianna Fáil

From my long experience of Seanad campaigns, most candidates will go through fire and water to find a councillor and not rely on either satellite navigation systems or signposts. I am not taking from the point the Senator is making, but-----

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I am sure the Cathaoirleach has many friends all over the country and have no doubt that he can drive into any village and people will say, "Is that you, Cathaoirleach?" However, for the average tourist, this is something we should do to market Ireland and it would be very simple to do so.

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